Isabella Mota A. Melo Email and Phone Number

*Marketing Coordinator*• Communications lead over social media, newsletter, and website maintenance; • Responsible to establish CHANGEpain clinic brand presence; • Provide analytics to guide communication efforts.*Executive Assistant*• Assists the Medical Director daily administrative duties and completes a broad variety of administrative tasks that include managing an active calendar of appointments; • Communicates with the general staff on the Medical Director's behalf and coordinates logistics with high-level meetings both internally and externally. • Drafts reports, proposals; prepares and coordinates communication for projects, medical-legal reports, CHANGEpain policies, and other internal and external communications. • Supports Medical Director in her external commitments related to CHANGEpain, including service on external boards, committees, and other groups;•Administratively supports HR (recruiting support, documents formatting, surveys set up, and administrative tasks);

• Focus point and event support, budget management and execution of advertising pieces for colleges in other states;• Relationship with suppliers and commercial area to ensure successful execution of marketing activities;• Follow-up the creation of advertising campaigns together with the advertising agency (photos, films, graphic pieces);•Responsible for tracking the sector's budget;• Ensuring that the company's branding was followed (font, brand colours, tone of voice) in online and offline pieces, and events;• Measure, prepare reports and analyze results of actions, campaigns and events;• Organize marketing workshops/meetings.Highlights: • Featured projects: 1) Rebrading the DeVry Brasil brand to Wyden Educational due to changes in the company's international strategy. 2) Wyden Campaign 2019.2 Management (shooting, movies, media); 3) Wyden Educational campaigns nationally focused on 16 cities (customized plans). • Development of marketing campaign using the Agile methodology;• Work on dynamic projects with geographically dispersed teams;• Responsible for the marketing sector management provisionally from July 2018 to January 2019

• Creating and implementing annual marketing planning – focus on actions to increase customer base and sales numbers • Developing and implementing advertising campaigns (online and offline) • Close relationship with other agencies – advertising agencies, media agencies and press offices • Implementing and managing customer service strategies (intended client stores) • Managing marketing unit budget • Analyzing marketing strategies from our agency and competitors • Developing and improving relationship with local markets and providers • Implementing strategies and promoting seasonal sales (Mother’s day, Father’s day, Valentines’ day, Christmas and others) • Managing and developing marketing team • Studying and analyzing results of campaigns, promotional sales, and events. Highlights:• Responsible for marketing projects and Via Sul Shopping Mall cluster relocation;• Big special dates retail sales promotion: Over 25% growth in sales promotion registration;• Mall flow growth: Creation and execution of several events without budget, only with partnerships.

• Responsible for the relationship with the agency's clients - personal customer service, briefing creation, and team management, planning, approval, administrative schedule, and campaign monitoring.• Evaluation of clients’ products/ services and advise on advertising or sales promotion strategies• Prepare reports, briefings, and presentations• Support events and promotions for the clients• Point person between agency and client for content creation, brochures, reports, campaigns, events, and other material• Management of Live Marketing projects focused on branding, experiential marketing events, and omnichannel campaigns.• Studying and analyzing results of campaigns, promotional sales, and events.• Main clients: Pernod Ricard, Coca Cola, Pepsico, Sodexo, Brown Forman, MDias, Alpargatas.

• Real estate marketing supervisor focused on allotment sales. Responsible for sales / advertising campaign and sales team incentive;• Deployment of the new Marketing area model for the company: trade marketing, designer and digital media;• Launching of new products (pricing, marketing analysis, competition, communication material and sales strategic);• Events development for the staff and clients;• Planning management and administration with the Advertisement agency;• Social media, website and products updating;• Conversion of sales through social media;

• Responsible for the Marketing sector in Saga and Motosaga companies;• Budget management and annual strategic planning;• Responsible for sales/ advertisement campaign and commercial time encouragement;• Result analysis results – Business intelligence monitoring • Saga’s group creation and content development for social media, updating the group websites, sales and campaigns management, actions focused in increase of the network’s traffic.