Serves as primary spokesperson for NPR, promoting its mission and activities through legacy and digital media. Manages all media relations activities - including the development and supervision of proactive and responsive press strategies. Provides strategic counsel to leadership on crisis communications. Leads a team of publicists in handling media requests, designing and executing media outreach strategies and responding to press inquiries about the organization.

Manages all media relations activities - including the development and supervision of proactive and responsive press strategies; creation and production of multifaceted campaigns for NPR news, programming, technology, national promotions, government affairs, digital media, worldwide service, development, sponsorship, events and other business efforts.

Member of the Association’s executive management team, responsible for designing and executing comprehensive pro-active, measurable, national media strategies that effectively promote the 3 million-member organization, its policies, members and initiatives.Led a team of senior media strategists in handling media requests, designing and executing national media strategies and responding to crisis communications situations.

Developed, planned and implemented the Museum's media strategy to best communicate the Institution's mission in traditional and new media. Editorial review of the museum's website content, coordination of online strategy and development of social media outreach.Developed, planned and implemented the media relations and media outreach components of the Museum's communication program. Created press kits and wrote press releases, advisories, fact sheets, bios and background materials.Maintained contacts with major national and international news outlets -general interest, trade and scholarly publications- to create public awareness of research activities, new exhibitions, books, collections activities, educational activities and major gifts.Developed and sustained partnerships with other government agencies and sponsors, as well as media organizations. Worked with 20th Century Fox on the world premiere and press junket for "Night at the Museum: Battle of the Smithsonian" and with NASA on media outreach for events at the Museum celebrating the 40th anniversary of the Apollo 11 Moon landing and the transfer of space shuttle Discovery to the National Collection.

Established and maintained effective working relationships with local, national and international media, both mainstream and Hispanic market.Developed publicity for exhibitions, public programs, publications and special events sponsored or supported by the Center. Wrote press releases, media alerts, fact sheets and letters. Edited the Center's quarterly newsletter.Planned and implemented media plans, branding/image initiatives, story ideas, events and photo opportunities to create interest and generate stories in print and broadcast media.Worked closely with the Center partners such as the Aperture Foundation, Hispanic Heritage Foundation, Latin Grammys, Ricky Martin Foundation and corporate sponsors to promote programs at the Smithsonian.

Media outreach on behalf of education division of the Bill & Melinda Gates Foundation. Wrote press releases, created media briefs and implemented media outreach strategies for grant announcements. Answered requests from U.S. and international media through the Foundation's online pressroom.

Researched opportunities and coordinated agency departments to put together new business pitches. Liaised between Grey partner agencies for joint new business opportunities. Worked to secure the DIAGEO and Goya Foods accounts.Worked on the successful joint Grey agency pitch for the launch of MLB's "World Baseball Classic."Hispanic media outreach for agency clients Kmart and US Bank, special projects for Intel Computer Clubhouse national program and Allianz Life.

Supervised integrated marketing campaigns for key clients including adaptation for Hispanic market, events planning and strategy for Dex Media, Red Lobster and US Airways.

Supervised a team of editors in Miami and New York creating original bilingual content for three online properties; Also responsible for coordinating radio stations' web content with News and Program Directors.Created New York Arts section in the national Entertainment channel, which featured exhibits in New York area museums relevant to Hispanic community, including: Matisse/Picasso at MoMA, Manet/Velazquez at the Metropolitan Museum, and Baseball As America exhibit at the American Museum of Natural History.Responsible for creating online component and online promotion for the radio stations' yearly coat drive and annual radiothon for St Jude's Children's Hospital.

Wrote reviews and entertainment news stories in English and Spanish for netmio.com portal and two radio station sites.Created web component for radio station clients' cross promotions.

Managed communications for the New Media division of El Universal newspaper publishing company. Executed launch of three corporate properties, developed identity, messaging and image for each.Coordinated events, press releases, communications and interviews for the company's interactive products. Served as spokesperson for El Universal New Media in TV, radio, magazine interviews and conferences.

Caracas liaison for Public Relations and Business Development departments in New York.

Executed trade marketing events and promotions, stands, booths for clients including Plumrose, Oscar Mayer, Lichtwer Pharma, Sonografica Records.