SharpSpring was acquired in September 2021 by Constant Contact

- Manage logistics of lead generating direct mail campaign targeting marketing agencies- Ensure leads receive proper follow up to effectively progress from lead to sale- Gather, organize and analyze performance reports for partnership marketing campaigns- Maintain accurate and clean data for all leads in the database

- Assist in the establishment of marketing processes for a growing marketing team- Manage marketing team to ensure proper strategy and execution of all tasks- Manage inbound marketing, content creation, website maintenance, digital/social advertising campaigns, campaign analysis, and more for a new brand and product - Nephure- Organize all planning for tradeshow attendance and exhibition, including booth planning, budget planning and marketing support

- Responsible for running multiple accounts - driving high level conversations and strategies, both internally and externally, while identifying ways to retain and grow the business - Oversee the development of strategic media plans- Develop, measure, monitor and analyze client success criteria- Plan and manage projects throughout the agency, creating schedules and timelines, and ensuring all projects flow according to process- Develop and maintain strong relationships with various communicators around the University of Florida

- Plan, organize, activate and control the day-to-day process within my group while bringing a perspective to strategy development and the creative execution on behalf of my clients- Manage all members involved in client’s advertising plan on a daily, weekly, monthly and annual basis to ensure execution is effective and meets deadlines. Supporting members include: media planners, media buyers, digital managers, artists, video producers, audio engineers, traffic, and accounting- Develop and maintain strong relationships with over 25 different automotive clients while continually growing their businesses- Involvement in strategy development for account planning and budgeting, including creative execution, media placement and client presentation development- Track clients’ weekend and month-to-date sales, as well as research what competitors do to strategize better advertising campaigns

- Responsible for showing and leasing apartments/rooms for rent - Prepare, explain, and sign leasing agreements to past, present, and future residents- Office duties included, but were not limited to, filing, organizing, planning events, marketing the property, and ensuring customer satisfaction

- Work directly with the Director of Marketing, Dan Williams - Schedule and attend meetings for current projects, research alumni accomplishments for website, and share my student point of view on UF’s resources- Main project of the semester: Mobile Web Application for the university