Isabella Smith Email & Phone Number

Birmingham, Alabama, United States

Birmingham, Alabama, United States

𝐀𝐟𝐭𝐞𝐫 𝐝𝐞𝐦𝐨𝐧𝐬𝐭𝐫𝐚𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐨𝐧𝐠 𝐚𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐚𝐥, 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐚𝐧𝐝 𝐨𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐬𝐤𝐢𝐥𝐥𝐬, 𝐈 𝐰𝐚𝐬 𝐩𝐫𝐨𝐦𝐨𝐭𝐞𝐝 𝐭𝐨 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 𝐰𝐡𝐞𝐫𝐞 𝐈 𝐭𝐨𝐨𝐤 𝐨𝐧 𝐚 𝐤𝐞𝐲 𝐫𝐨𝐥𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐨𝐧𝐠𝐨𝐢𝐧𝐠 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬 𝐨𝐟 𝐇𝐑𝐥𝐨𝐠𝐢𝐜𝐬, 𝐇𝐑𝐥𝐨𝐠𝐢𝐜𝐬 𝐀𝐂𝐀, 𝐇𝐑𝐥𝐨𝐠𝐢𝐜𝐬 𝐔𝐂𝐌, 𝐂𝐥𝐞𝐚𝐫 𝐕𝐞𝐫𝐢𝐟𝐲, 𝐚𝐧𝐝 𝐂𝐥𝐞𝐚𝐫 𝐈-𝟗. 𝐊𝐞𝐲 𝐑𝐨𝐥𝐞𝐬:• Continued to do all of the below social media management, optimization and communication as Social Media Manager role• Assisted in large scale rebrand of five companies to HRlogics suite of services• Worked closely with CGO & EVP of Marketing to update five websites’ graphics • Optimized pages for mobile and SEO, ensuring correct tracking across Google Analytics • Created social media branding guide with key messages, taglines for each service • Collaborated with marketing leaders and key executives for client and market messaging • Redesigned sales collateral and decks to align with new branding and messaging

Birmingham, Alabama, United States

𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 𝐟𝐨𝐫 𝐟𝐢𝐯𝐞 𝐒𝐚𝐚𝐒 𝐛𝐫𝐚𝐧𝐝𝐬:• Increased traffic to the websites from social media by 60%• Increased followers on LinkedIn pages by an average of 40% in one year• Worked with CGO & VP to identify and create key messaging for five servicelines • Posted daily content across portfolio of companies aimed at increasing thought leadership • Created and maintained content calendar for web content & social media posts• Designed social graphics, blog images, and web headers• Wrote & published blogs based on newsworthy updates • Created and tracked social media traffic through UTM tags & Google Analytics • Send company-wide updates on key social messaging with actionable steps on how to engage𝐏𝐚𝐢𝐝 𝐀𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 & 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧:• 300 Tiktok leads - Assisted in the creation and optimization of Tiktok ad campaigns that resulted in 500k impressions & 300 leads • Influenced Decision-Makers with Linkedin Campaigns - Created multiple LinkedIn ads campaign at aimed at sales-driving awareness • Identified and contracted with influencers using the Upfluence Influencer platform

Birmingham, Alabama, United States

𝐄𝐯𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠:• Led marketing efforts for Hire Heroes 2nd Annual Fundraising Events • Secured press with local radio stations, local news, and local influencers • Secured $30,0000 in promotional donations from local businesses • Second annual event surpassed ticket sales and donation goals 𝐆𝐫𝐚𝐩𝐡𝐢𝐜 𝐃𝐞𝐬𝐢𝐠𝐧 & 𝐒𝐄𝐎 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧:• Worked with EVP of marketing to create infographics for web & social media • Assisted in SEO optimization of multiple web properties

Bachelor'S Degree, Marketing

High School Diploma