SUMMARY: Strategic and operational Wholesale specialist, with Retail knowledge. Large experience in the Benelux market: - Partnership and Franchise business - Multi-channel - Omni-channel - PR& AdvertisingSPECIALITIES:- Managing Sales teams - Develop Wholesale ( and Retail) strategies- Partner management - Expansion/ re-buildings- Merchandise and budget planning- Fashion industry 2006 – 2016 EspritHEAD OF RETAIL PARTNERSHIP BENELUX/ ESPRIT(FRANCHISE MANAGER)COMMERCIAL:• Manage franchise Partners and the partnership stores (portfolio of more than 80 stores and 30 partners per country)• Budget planning (merchandise planning by a detailed budget process) • Manage Franchise Partners in retail operations (focus on excellent store management, sales and operations, ensure and improve customer orientation –service and – satisfaction) • Compose Profit and Loss analyses for partners (sales and profit maximization of the franchise store P&L)• Expansions and re-buildings ( white spot analyses/rent negotiations/architecture planning/controlling openings re-buildings as well as closures)• Improve store sqm productivity by implementing the correct measurements ( by deep dive analyses and steering the KPI’s)INTERNAL:• Team leader (Regional Managers/Franchise Area Managers/Visual Merchandising team) (+/- 10 persons per country)Set up goals and targets for and with the teams, give the teams ownership and create tools for them, so that the focus and the priorities are clear and achievable.• Responsible for internal P&L (focus on top- line sales and bottom- line profit, Gross margin focus on partner level)• Drawing up the annual business plan for the franchise departmentSet up the targets to achieve on ST and LT, and define the guidelines• Develop short and long term strategies• Member of the monthly Management meetings-> local policy decisions

• Benelux Team leader• Responsible for the Benelux Advertising and Point of Sale budget• Advertising Planning and Control• Press contact and local spokeswoman. Responsible for the image building of the Brand• Developing strategic marketing related plans for commercial cause• Event Manager ( PR events/ Fashion Shows/ Press events/ Fairs/ Staff events/ Brainstorm sessions/ Franchise events)• Gatekeeper of the esprit Brand