Driving the rentability and commercial development of Yoplait across Belgian Food distribution (80 skus).

Driving the category development of Yoplait across Belgian food distribution: Analyze category and brand performance and recommend corrective plans (Nielsen - NITRO) Determine promotional strategy and build optimal national promo plan : analysis / recommendation / execution Ensure perfect communication with key departments : interface with Central Marketing Team, KAM, field, Supply Team Support KAM: contribute to Business Review preparation; prepare selling decks (NPD, promo). Manage, plan and execute marketing budget.  Category Management: recommend optimal assortment per customer. Key achievement: record market share growth on kids segment.

Project management & research design – F2F in depth interviews – Focus group animations – Redaction of top lines, full reports & summary reports

Interface for clients – internal interface with creation teams. Managing 2 account executives5 Danone brands – Key achievement: development of 6 TV copies for Danone

Responsible for CRM activation (mailing & e-mailing) on Carrefour databaseKey achievement: launch of the “Carrefour Bonus card” and set up of CRM loyalty program.

Implementation of marketing plans & direct marketing activities - launch of new products - promotional & sampling planning - responsible for the website www.nana.fr. Managing 2 assistants.Trade Marketing Manager - Consumer Division - Nana – Tena – Up & Go (2y)Responsible for “tailor made” promotions for Intermarché, Leclerc & Système U - both brands and private labelsProduct Manager South Europe - B2B Division (5y)Responsible for the hygiene range (toilet paper, hand towels and dispensers) for France, Italy and Spain.