Isabelle Csiszar Email & Phone Number

United States

Dallas, Texas, United States

- Regular market data & market research analysis to interpret customer needs and the competitive landscape into actionable recommendations for numerous stakeholders.- Regular market data analysis & building marketing decks for the internal executive leadership team & management.- Built customer sell-in stories & reports for the Sales team by interpreting shopper data and consumer research to identify category opportunities and develop solutions that accelerate customer growth.-Built an interactive category management dashboard from scratch on TABS Analytics/Power BI to enable the Sales team to quickly and effectively relay their sales stories to customers in an easy-to-digest & visual manner. - Developed brand management strategies and implemented new brand marketing creative campaigns across a variety of channels to promote and maintain the company's brands. Tracked campaign performance and revised strategy when needed.- Facilitated Marketing Management projects and oversaw the cross-functional development of creative concepts among copywriters, digital, and art teams. Worked collaboratively with the brand team on all creative assets, such as social media content, commercials, trade and consumer-facing advertisements.- Collaborated with trade and shopper marketing teams to develop creative and impactful point of sale collateral.- Ensured all stakeholders are staying on-brand by using most up-to-date brand assets, including external agencies and international partners.

Amsterdam, North Holland, Netherlands

- Grew brand awareness by 4%. Led the marketing communication strategy and consumer marketing activity plan, driving double digit sales growth and corporate objectives. - Devised strategy with the Sales team to open up new shopping channels for the brand, significantly increasing household penetration by 1.5% in three months.- Developed the long-term local strategy of the BiFi brand, optimizing based on brand equity, market data & consumer/shopper research.- Analyzed trends, consumer and market insights to identify opportunities and challenges for the brand. Brand performance reporting to executive management.- Built the category vision for the Belgian market with the cross-functional team to boost organic growth.- Developed the product marketing innovation roadmap & NPD pipeline for future growth opportunities with R&D and interdepartmental teams. Was the leading project manager for 17 new products in 2 years, across departments, overseeing each step of the process from ideation to launch in market (including commercialization & merchandising). Led the product development & product management including SKU pricing, positioning and packaging design. - Led 11 successful product launches in market. These innovations have increased consideration for this brand by 3%.- Grew market share and penetration by launching innovations & optimizing the core business through portfolio management.- Partnered with Sales and Finance for regular revenue growth management to ensure our portfolio assortment, pack size, pricing, promotions, and costs met customer and shopper needs while maximizing our sales and profitability.- Worked with Sales and Shopper/Trade Marketing teams to develop & implement customer sell-in strategies and in-store objectives.- Developed the Junior Brand Manager to support on all tasks.- Was a key member of the cross functional Country Business Team (CBT) responsible for delivery of the commercial target.

Amsterdam, North Holland, Netherlands

Amsterdam Area, Netherlands

Mechelen, Flanders, Belgium

An enriching role where I am constantly learning new skills and industry knowledge (FMCG and Food & Beverage sector) by assisting four Brand Managers on four different brands for two different countries. My main tasks include:o Selling-in, Selling-out data analysis (SAP BI, Nielsen) o Data: collection, analysis, manipulation. and presenting resultso Budget analysiso Creating creative marketing assets for retail clients such as flyers, coupons, magazine visuals, website bannerso Managing and assisting in various important projects (website development, event management, launching NPDs, social media planning)

Turin Area, Italy

Build it Up is a non-profit organization that consults entrepreneurs and helps them find financial investors to start up their business idea. We also provide business games and events across several Italian university campuses to educate young minds and inspire an entrepreneurial spirit among them.Working in the talented Digital Marketing team, my activities focus on updating and improving:o Websiteo Blogo Content Creationo Illustrations and animationso Website, blog, and article translations (Italian to English, Italian to French)

London, United Kingdom

Create and implement marketing strategies to attract new clients in different fields of marketing, including social media, website, brochures, newsletters as well as seminars and other events. o Created a social media framework to gain online reputationo Designed print and digital marketing materialso Created competitor and client databaseso Performed customer satisfactory surveys, analyzed and presented results of surveys to prinicipals

Brussels Area, Belgium

We supported retailers and wholesalers in relation to EC legislative and other policy initiatives (members include British Retail Consortium). My work included: o Gathering, analyzing and presenting various data on EU, EC, MEPs and press contactso Editing website and final presentation draftso Trusted by department manager and junior managers to do some of their daily tasks

Brussels Area, Belgium

o Assisting professional teachers/care-takerso Supervising children in class room settingo Planning and organizing eventso Supervising children on field trips

Master In International Food & Beverage Management, International Business Management

o Knowledge of international business management, with a focus on the Food & Beverage industry o Work methods: group work, presentation.

Human Geography Honours, Ba, Social Sciences, Second Class Honours

Activities and Societies: President UCL Gastronomy Society 2014-15 ; General Secretary UCL Water polo 2015-16o Knowledge of geography.

European Baccalaureate, 95Th Percentile - Final Gpa Upon Graduation 88.2%

Advanced Courses: o Economics o Languages (French, Spanish) o Geography o Sociology