Isabelle Hasslund Email & Phone Number

New York, Ny, Us

New York, New York, United States

• Developed and executed a social media content and strategy with the use of AI in collaboration with an external social media and branding agency, resulting in a >100% increase in engagement and significant brand visibility.• Develop and curate daily content for Bank of America's Women Entrepreneurs Community, driving engagement, sharing key events and opportunities, and fostering a connected network of over 150 women entrepreneurs.• Leveraged an audience-centric approach in the successful execution of the Young Women'sFinancial Wellness Forum at the New York Stock Exchange in partnership with P&G, leading the rebrand launch of Secret Deodorant and coordinating the involvement of 150+ young women, fostering financial empowerment and deepening brand engagement.• Authored and delivered weekly and monthly social media reports with data-driven insights, using data visualizing to communicate KPI metrics and providing targeted recommendations to improve performance, facilitating clear communication with internal and external stakeholders.• Spearheaded the launch of 10 new women-led podcasts through collaboration with iHeart Media and Apple Podcasts, orchestrating end-to-end production processes, to amplify diverse voices and promote female empowerment in the podcasting landscape, resulting in increased audience engagement and brand visibility.• Designed and refined high-impact social media visuals and videos using Adobe Illustrator, Photoshop, and Canva, aligning creative assets with brand mission and enhancing audience engagement through compelling visual storytelling.• Pioneered a cutting-edge onboarding process for new women-owned businesses to join the Bank of America Marketplace by Seneca Women, collaborating closely with external technical experts to ensure seamless integration and adherence to Bank of America's rigorous standards, streamlining the enrollment process and enhancing accessibility for entrepreneurs.

New York, New York, United States

Developed social media strategies for increase engagement and awareness of projects. Performs research tasks for various projects which resulted in the creation of a women-owned business database used the creation of a credit card in partner with Mastercard.

• Conducted detailed analysis for client projects focused on advancing AI technologies, leveraging advanced analytical methods to generate actionable insights, drive innovation, and optimize AI applications for strategic growth.• Proactively identify and report outstanding issues with AI models to administrativestakeholders, facilitating prompt resolution and ensuring the continued reliability and performance of AI systems, upholding operational excellence and minimizing potential disruptions.

Ann Arbor, Michigan, United States

Spearheaded a comprehensive rebrand of the digital magazine with a team, realigning brandvalues and target audience through the creation of a new website and content strategy resulting in an increase of traffic by 200% to the Marketing-ish site.

Ann Arbor, Michigan, United States

Enriched writers’ pitches in order to improve clarity of theses, structure of the piece, and consideration of alternative perspectives and possible interviews. Approved any major or minor changes in the design of The Statement website. Used Workflow interface during production nights to collaborate with 5 editors before articles get published.

Ann Arbor, Michigan, United States

Ann Arbor, Michigan

Ann Arbor, Michigan

• Led presentations and discussions for 10 leading social cognition and non-human primateresearchers, using data visualization to convey insights from a scientific paper and drivemeaningful dialogue on emerging trends in the field.• Managed behavioral coding systems to analyze field research data on primates, performingreliability testing against experimenter analyses, with findings featured in the NIH publication "The Evolution of Cognitive Control in Lemurs."

New York, New York, United States

Ann Arbor, Michigan

Served as a mentor, role-model and advisor for 50-60 first-year students as they adjust to living independently and navigating unique challenges college presents, making residents more comfortable in their novel environment.

Greater New York City Area

Headed numerous research projects, such as collecting content for the Seneca Connect application, in order to improve user experience and content quality. Successfully launched new college campus program on 3 campuses to extend the reach of Seneca Women's resources to young, female professionals on college campuses.

Ann Arbor, Michigan

Masters Of Management

∙One Year Masters Program with a Focus in Marketing ∙Beta Gamma Sigma Courses of interest: Social Media Marketing with Prof. Marcus.

Bachelor'S Degree, Biology, General

Activities and Societies: Extracurriculars: The Michigan Daily, Resident Advisor, MUSKET "In the Heights" cast member, Sopranos.

Study Abroad, Study Abroad

Law

First year law class taken through Cornell University during the Summer of 2019.

High School Diploma, Vocal Music