Isabelle Maroquesne Email & Phone Number

Ville De Paris, Île-De-France, France

Ville De Paris, Île-De-France, France

Develop loyalty among visitors, improve customers experience through the design and the set up of a a marketing automation strategy

Paris

Projects and Use Cases during the MBA :- Project Management, marketing innovation- Data Management : data governance, GDPR risk analysis, data collect, cleaning and quality, datavisualization- Data Science: clients issues resolution through modelling (Scoring, Attrition, Clients usages) using internal databases and Open data, analysis, business and data recommendations,- Digital Marketing : SEO audit, SEA campaign, CRM campaign, web analytics, WOM- Projects in languages Python, SQL

Noisy-Le-Grand, Île-De-France, France

Develop insights and strategic projects to grow clients traffic and sales :- Build, present and lead the category story for distributors (Advantage Barometer: +4 pts on category development)- Develop the assortment strategy (RGM focus), test a new market segment- Define and deploy a new merchandising vision (+2% turnover on the category)Automatize the ranges management by implementing a new software toolProvide decision-making and sales support tools, trainings to the commercial teamContribute to the Sales & Operations Planning cycle

Noisy-Le-Grand, Île-De-France, France

- Monitor sales performances (panels, store data sharing, loyalty cards)- Identify sources of growth and implement initiatives by channel: optimize assortments (gain of +8.9 pts in PSA offer share at Carrefour), prioritize Ecommerce drivers (via a model), develop a physical and digital shopper activations plan.

Noisy-Le-Grand Area, France

- Centralize and harmonize dashboards and analysis tools, kpis in the context of the reorganization of the 3 countries into a Cluster- Analyze markets, measure the impacts of activations, recommendations to the Comex- Optimize databases by redesigning them with the panels provider Circana

Noisy-Le-Grand (93), France (Regular Travels To The European Office In Ireland)

- Co-build the European marketing plan through brands analyses (Special K, Trésor), recommendations on consumers, shoppers and points of sale drivers - Develop the community of Business Analysts (country immersions, training)

Noisy-Le-Grand (93), France

- Redefine the panel studies and models roadmap: audit needs, define and implement tools and processes, collaborate with business lines, manage the budget (€1.2 million)- Optimize investments thanks to models: saving of €2 million on the promotional budget for stable incremental sales, pricing optimization, rearbitrage of the media budget between creations, channels and supports, touch points survey.

Rosny-Sous-Bois (93), France

- Building the annual budget, per brand, by drivers, base of the financial target of the company- Monthly monitoring of the forecasts, gaps analyses, identification and quantification of risks and opportunities and presentation to the Comex

Cergy (95), France

- Analyses of retailer and consumer panels data on categories and Unilever brands on food markets, personal care and homecare- Measurement of impacts of launches, media, promotion, price, merchandising and actions plan recommendations.- Sales of decision-making tools: consumer surveys, shopper survey on retailers

Paris Area, France

- Realization of ad hoc surveys on innovations (concept survey, usage survey) for Pepsico, Reckitt Benckiser: (survey plan and monitoring, questionnaire redaction, results analysis, recommendations)

Paris Then Madrid

Several missions of internal and external surveys, and promotion for telecom operators and internet service providers- Participation to the creation of a survey department of a Vivendi subsidiary company in Morocco (Maroc Telecom) - Benchmark and after sales service survey on Internet access services (Telefonica Spain), survey on virtual mobile operators, promotion and SEO websites (Wanadoo, Linea Directa)

Mba Executive Big Data, Data Science

Data Science, IA, Data Architecture, Data Visualization, Python, SQL Préparation du certificat Azure et du certificat de Gestion de.

Auditrice Libre, Histoire De L'Art

Master, Commerce International

Master’S Degree, Economie Et Gestion D'Entreprise

Master’S Degree, Economics, Licence (Echange Erasmus Avec L'Université Lyon Ii)