I am a consumer insights specialist with a deep interest for people and anything moving and changing around us.I have been working in cross-cultural market research for over 15 years in charge of research design, execution, analysis and reporting for international brands in Paris, Milan and Geneva.I work with major global brands coming from different markets: FMCG , Healthcare, Emerging technologies, Automotive ,...and have acquired a specific expertise in the fields of Luxury, Fashion and Beauty in Europe and Asia.I appreciate the current changing research environment and I am well versed in both traditional and digital methodologies, combining ethnography with on line blogs , focus groups with digital communities, design thinking with workshops.I propose an innovative approach for luxury brands integrating brand equity, mystery shopping and sales teams workshops.Each project is managed with great care and an amazing team of local partners in Switzerland, France, Italy, UK, US, China, Japan,..Plus , I am flexible, curious, passionate , reactive so...let's connect!