Isabelle Viellard Pelve Email & Phone Number

Waltham, Massachusetts, Us

Boston, Us

medVR, an open Med/Tech community focused on innovation in healthcare with AR and VR- Lead medVR marketing strategy- Manage outreach, overseeing the different specialty outreach team members as well as building a network of support and promotion of the medVR event to media and communities of interest- Promote medVR Live Talks, an online interactive program with international speakers, experts in healthcare, immersive technologies, and medical regulatory- Responsible for all social media communication and email marketing (Hubspot, MailChimp), supervising one report- Hackathon/Symposium preparation with venue interviews and selections.Future Program:MedVR is working on an "AR / VR / XR prototyping in healthcare" educational bootcamp and development lab program uniting Tech Talents and Medical Professionals in workshop for ideation, creation, technology and regulatory assessment

Boston, Massachusetts, Us

Clinical data management SaaS company providing a comprehensive platform to research sponsors (pharma, biotech, medical devices, and diagnostics) for any type of clinical trials.• Developed a new business and lead generation plan and customer presentation to launch YonaLink in the USA • Website redesign and first phase launch incl. vendor assessment, website architecture, and content writing• Built a social media editorial calendar synced with industry news/events increasing followers by 20% in 4 months• Attended clinical research conferences to evaluate YonaLink branding and product awareness

Volketswil, Ch

Responsible for marketing ops and strategy, in North America and LATAM.• As part of the US DIH Management Team, I developed and executed the growth strategy plan for the Americas in alignment with and to achieve Sales, Services, and Clinical Applications goals for three brands, Hocoma, Motek, and SafeGait.• Responsible for all marketing activity planning and execution in North America incl. live virtual events and in-person conferences for lead generation and branding awareness• Designed and launched a tiered service communication campaign, closely working with the VP Global Customer Success• Responsible for marketing budget ($600K+) and ROI tracking• Content creation for email campaigns and collaterals• Managed social media editorial calendar, all channel communications and analytics

Paris, Fr

Main Responsibilities:- Marketing / CommunicationOversee content, production and distribution of all marketing and communication materials and product catalogsDevelop and schedule advertising programOversee website & extranet content updateUpdate and maintain social networking accountsPrepare and execute new product launches based on existing processes & tools of International Marketing department, adjusting in line with the US market- Sales developmentCreate marketing strategies to motivate sales team and create interest from customers for new products and events based on US sales committee guideline and existing processes & toolsPrepare and participate in trade shows, ground rounds meetings and events in contact with sales force and customersPrepare & execute special show promotionsDevelop and maintain Key Opinion Leaders (KOL) networkOrganize FCI university (events based on existing processes & tools in place internationally)Prepare & organize national and regional sales meetings

Westborough, Ma, Us

RedLink LLC is an SaaS and PaaS provider – web based services and application – to Libraries and Publishers worldwide. MARKETING AND SALES MANAGEMENT• Building brand awareness in the Libraries/Publishers’ world promoting SaaS and PaaS services. Bridging the digital data gap by facilitating the librarians and publishers access to analytics via dashboards for portfolio management.• assisting Director of Customer Experience during customers’ on-boarding and product launch• Marketing strategy, operations, and planning• Content creation to address audience persona and buying cycle• KPIs and Data Analytics implementation to drive ROI• Events, webinars, email marketing campaign

Adelaide, South Australia, Au

General MBA with specialization in Marketing including:• Strategic management and International/Global business, Leadership and Corporate Governance,• Finance, Marketing and Product management and Strategic Human Resources,• B2B marketing and Integrated marketing communicationsGraduation Certificate in Management received Sept.2016

Burlington, Ontario, Ca

Process Water Management, Wastewater treatment solutions, Environmental water recovery and purificationB2B MARKETING• Undertook press and market review for economic and M&A trends, competition monitoring, technical & customer demographics analyses to refine target markets segmentation for the marketing and sales strategy• Coordinated RFP responses to ensure timely submittals• Conducted research in environmental market for novel, emerging technologies for potential, new product development resulting in the partnership with a university and the development of a new water treatment solutions based on their studies and conclusive testsPRODUCT MANAGEMENT / INSIDE SALES• managing all communications with customers for after sale support with direct handling of inside sales and dispatch of customer service queries. Also, created a tracking tool to follow the progression of all new business opportunities thus improving the accuracy of the projects’ probability rating and of the turnover forecast adjustments along with the company’s response time by 15%,• Lead the company’s customer- focus policy by setting higher CXM goals and fulfilled customers’ expectations through complete sharing of information from product development to customer service thus improving customers’ satisfaction by 25%

Marietta, Ga, Us

Manufacturer of medical devices and more specifically to administer IDD Therapy® (Intervertebral Differential Dynamics Therapy)B2B, B2C, AND CORPORATE MARKETING / PRODUCT MANAGEMENT• Supervised the marketing compliance of all distributors / medical buyers for product branding and FDA compliance through corporate, template and content creation, ready to personalize for use.• Overseeing a selected marketing agency, the development of the company’s new image and re-branding (logo, website, print and digital content, marketing image policy and guidelines) – resulted in a very successful engagement with approx. 100% increase of both traffic and leads in less than a year• Participated in product launches with content creation, advertising campaign, trade shows, 10-person sales team training, product demonstration, and competitor intelligence awareness sessions• Managed entire channel relationships (resellers and clients: surgeons, medical doctors, chiropractors and clinics) for product information, ongoing clinical study/research, FDA compliance, marketing and billing assistance, patient’s referral program. Market data collection directly used for new developments, such as the addition of a cervical treatment feature, and enhanced marketing actions plan.• Contributed in new product development with the creation of graphic arts and the production of a product video (SensaTouch™ BSE glove). Created co-branded graphic arts tailoring corporate image to doctors’ own branding.• Developed patient brochures explaining the benefits of IDD Therapy® to back pain sufferers. Maintained patients' dedicated website, managed patients' referral inquiries.

Meudon, Île-De-France, Fr

Thales e-Transactions, Inc. – Atlanta, GA (now part of Verifone)Mobile Payment terminals and applications with value-added services and loyalty programsB2B AND CORPORATE MARKETING• Participated in the implementation of the global corporate marketing policy in cooperation with HQ• Coordinated marketing campaigns including print and digital paid advertisement, trade shows and conferences, print and digital content, web content management, and social media exchanges. Accomplished planned marketing activities within budget of $120,000 PRODUCT MANAGEMENT / OPERATIONSCross-functional work and extensive relationships with internal and external stakeholders permitted:• breaking through the organization silos, thus facilitating collaboration, setting of stretched company goals, their endorsement and implementation by all departments• overcoming inter-departmental and cultural resistance with teamwork approach to achieve improved accuracy in the sales and production forecast as well as inventory management. This resulted in an increase in first-time-right delivery by 20%, a reduction of the net working capital by $300,000 thus a global cost reduction of 12%, through reducing inventory turnover from 6 to 4 weeks.• directing a faster and more targeted R&D design (This initiative was developed from a feedback perceived as complaint by customer service which was immediately exploited as valuable data for product functionality improvements by R&D)ASSISTANT TO CFO / CEO• ensured flow of information for complete executive and leadership strategy alignment • contributed to elaboration of strategy definition presentation for Board meetings• managed A/R, assisted CFO, and created regular A/R executive reporting

Professional Certificate, Drug And Medical Device Development: A Strategic Approach

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Bachelor'S Degree, International Trade & Marketing

Associate'S Degree, Accounting & Business Administration