Isabelle W. is a Product Marketing Manager at Laboratoire SVR. They is proficient in Anglais and Français.
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Product Marketing ManagerLaboratoire SvrBeijing, China -
Product Marketing ManagerLaboratoire Svr Jan 2021 - PresentBeijing1. Precisely selecting from over 300 product options and 1000+ SKUs, conducting product feature analysis, and planning product and brand promotion strategies to create two 10-million-level bestsellers.2. Planning online and offline events, expanding collaborations with influencers, building brand visibility, and achieving an annual GMV of over 50 million.3. Strategically managing brand public accounts, content on platforms like WeChat, Xiaohongshu (Little Red Book), and Douyin (TikTok) for attracting nearly 100,000 followers to the brand flagship store.4. Overseeing content creation, including text, images, video scripts, and coordinating the production of brand promotional materials such as key visuals (KV) and product manuals in alignment with the marketing strategy.5. Translating and integrating product and medical aesthetics-related knowledge texts developed by the brand's research lab, and creating training materials for staff.6. Providing interpretation and translation services in business negotiations with international brand partners and suppliers. -
Product ManagerD&Y Investments Ltd. Co Mar 2019 - Jan 2021中国 北京市1. Industry Research: Collecting information about the industry and competitors to prepare for product development.2. Full Product Lifecycle Management: Comprehensive design of new products, covering features, selling points, aesthetics, and target audience. Collaborating with upstream and downstream suppliers for formula and packaging material development, laboratory testing, filling, and mass production. Summarizing core product functions and selling points to support future product marketing strategies and plans.3. Marketing: Providing support for the content materials of product marketing plans, overseeing brand advertising and other marketing methods, and coordinating public relations and media resources for plan execution.4. Sales Management: Tracking product shipments, conducting product testing based on market feedback, and performing tasks such as product iteration, product line extension, and discontinuation.5. Supplier Development and Management: Developing and maintaining resources with research laboratories and packaging material suppliers to reduce costs for the company. Coordinating with various aspects of the supply chain during project execution to ensure the successful market launch of products.
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Product ManagerD&Y Investments Co. Ltd Apr 2015 - Mar 2019Paris1. Industry Research: Collecting information about the industry and competitors to prepare for product development.2. Full Product Lifecycle Management: Comprehensive design of new products, covering features, selling points, aesthetics, and target audience. Collaborating with upstream and downstream suppliers for formula and packaging material development, laboratory testing, filling, and mass production. Summarizing core product functions and selling points to support future product marketing strategies and plans.3. Marketing: Providing support for the content materials of product marketing plans, overseeing brand advertising and other marketing methods, and coordinating public relations and media resources for plan execution.4. Sales Management: Tracking product shipments, conducting product testing based on market feedback, and performing tasks such as product iteration, product line extension, and discontinuation.5. Supplier Development and Management: Developing and maintaining resources with research laboratories and packaging material suppliers to reduce costs for the company. Coordinating with various aspects of the supply chain during project execution to ensure the successful market launch of products.
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Traductrice Et InterprèteBeijing Urban Construction Investment& Development Co., Ltd. Oct 2014 - Apr 2015PékinInterprétation : conférences officielles, pour la déléguée française du programme Traduction : documents techniques chinois-français et français-chinoisParticipation à l'organisation des conférences et des événement culturelsAssistance administrative -
Assistante Responsable De Projet中华人民共和国商务部(Ministère Du Commerce De La Republique Populaire De Chine) May 2013 - Dec 2013PékinStage au Département d'exécution d'aide à l'étranger de l'Académie pour les Fonctionnaires du Business International du MOFCOM (Ministère du Commerce)- Interprétariat : cérémonie d’ouverture et pour les officiels africains- Traduction : documents de conférences et du business - Assistance: organisation des séminaires et des visites
Isabelle W. Education Details
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Fashion Management -
Littérature Et Traduction
Frequently Asked Questions about Isabelle W.
What company does Isabelle W. work for?
Isabelle W. works for Laboratoire Svr
What is Isabelle W.'s role at the current company?
Isabelle W.'s current role is Product Marketing Manager.
What schools did Isabelle W. attend?
Isabelle W. attended Iéseg School Of Management, 北京语言大学, Université Nice Sophia Antipolis.
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Isabelle W. (Assoc. CIPD, CMI)
United Kingdom
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