Isabelle Bachur Email & Phone Number

Spain

Hungary

Responsible for global eCommerce content strategy among 5 regions: Asia, Europe, India, Latin America and North America: · Develop eCommerce content (creation, translation, storage and distribution) focus on PDP Product Detail Page and Campaign assets in 38 languages;· Ensure on-time delivery for PDP eCommerce content package based on trimester launches;· Ensure optimal usage of dealer campaigns assets (banners, NLs, LPs, SoMe, etc) based on marketing concepts;· Provide global inputs to cross regional teams for the editorial plan and content creation of B2B banners and blogposts; · Provide tools, training, guidance and KPI data to support regions on ecommerce content implementation; · Drive the business units counter-partner in order to create synergy between the activities, exchange best practices and have one approach to the customer;· Work closely with the creativity agencies, product managers, strategy and content teams, global and regional edealer touch points owners, digital solution team;· Assist on digital solutions, as digital shelf, rates & reviews and automated enrich content in order to monitor, evaluate & optimize the eCommerce content;· Ensure an efficient decision-making support for the regional edealer touch points owners;

Budapest, Hungary

Responsible to develop e-commerce content strategy to all Eastern and Middle East Europe countries for Bosch Power Tools division:- Drive the basic and rich content process (creation, distribution and implementation) on e-retailers PDP;- Content translation management for 13 different languages;- Content monitoring, evaluation & optimization;- Ensure an efficient decision-making support to countries related with the redirection and paid media/social campaigns, SEO for the e-retailers;- Collaborate with sales teams to build and implement the adequate online plan for each country and customer;- Working closely with the user marketing team and product managers, in the development of the campaigns, asset requirements, disruptive ways of activation, development of relevant content;- Relationship with creativity agencies in order to build assets to be implemented within e-retailer’s websites;- Close relationship with the other business units e-commerce teams in order to create synergy between the activities, exchange best practices and have one approach to the customer;

Campinas, São Paulo, Brazil

Responsible for plan, develop, coordinate and monitor the internal/external events, relationship program, digital projects, social media campaigns, email marketing and influencers for Power Tools business unit.

Campinas, São Paulo, Brazil

Responsible for plan, develop, coordinate and monitor the communication and marketing activities for Automotive, Agro and I4.0 business units.

Stuttgart Feuerbach, Baden-Württemberg, Germany

Support on Bosch Connect, a global internal community management tool with 10000+ users. Responsible for building communities design, plan the content strategy, as well provide a monthly report according to the KPIs: visitors, visits, clicks, views, likes and comments. - UX/UI method throughout the communities setting up- Work daily with Photoshop and Illustrator- Technical support for internal members through Skype and e-mail; - Support on Bosch Events App consulting

Campinas, São Paulo, Brazil

Support on all marketing and communication branding activities, planning and coordination of internal/external events, sponsorship actions, internal community management, and Bosch Corporate Design consulting. - Work daily with SAP- Work daily with Photoshop and Illustrator - Budget management

Bachelor'S Degree, Advertising And Marketing

High School Diploma