Isabelle Barbier Email & Phone Number

Paris Area, France

Paris Area, France

• Brand Positioning and portfolio: workshops with most brands to sharpen brand positioning
• Influencer Strategy: design of methodology on how to build brand advocates, using online and offline tools. Pilots with countries worldwide to identify and engage with Consumers in specific areas of interest.
• Brand / Consumer Experience: defining what Convivialité is with sociologists. Workshops to define Consumer experiences with teams from China, Brazil, Russia, Korea, UK; and Brand company: Chivas, Beefeater.
• Brand Positive Impact/ Sustainability & Responsibility: group approach and roadmap to deliver on all strategic brands working transversally with CSR and Operations teams (2014-2015).
• Digital Acceleration Team (2013-2014): co-leading Content & conversations taskforce, Framework and selection of Sprinklr, global Social Media Management tool for the Group.
• Consumer Immersion program: ‘Magic Tuesday’, 29 affiliates on board 2 years after launch.

Madrid, Spain

• Brands: Estée Lauder, Clinique, MAC, Jo Malone, La Mer, Bobby Brown, Origins, Aveda, DKNY...
• Provide Best-In-Class integrated information and insight to improve the success of current marketing, consumer and shopper initiatives and forecasting in Iberia.
• Provide training & coaching to increase consumer and market insight knowledge in the Affiliate, and drive action plans to generate growth in the brands.
• Fuel go-to-market strategies and operational marketing through integrating consumer research, CRM data, socio-economic, competitor, digital, syndicated, trade and industry information.

Mexico City, Mexico

• Feminine care Senior Assistant Brand Manager, (USD 50M NOS p. year)
• In charge of Marketing plan design & execution,
• Reaching sales fundamentals and shipments objectives,
• Designing media plan, trial and in-store strategies, pricing, promotions, extension lines, analyzing competitive actions and strategyAssociate Manager - Consumer & Market Knowledge for Brand Operations/ In-store.
• Current Best Approach recognized globally to identify and quantify barriers to purchase for our brands. Create & Adopt CMK Award.
• Principles to write Well Above Normal in-store claims (largest database worldwide). Moderation of creative and Meet the consumer sessions. Qualifying and recommending in-store claims and vehicles. Leadership CMK award.

Playa Del Carmen, Mexico

• In charge of promoting RIU hotels to travel agents from Canada, USA and Mexico through CRM Program, advertising and media planning.

Paris, France

• Management of Savings products.
• Design and development of 2 new banking products.
• Data analysis, market research, coordination with all the departments involved in the company (distribution, communications, IT, legal etc.), and sales support.

Paris, France

• Design & execution of a quantitative & qualitative study on Home delivery service.
• Recommendations of a strategy to increase loyalty of most valuable clients, conqueer new clients and optimize traffic.

Paris, France

Paris, France

Master Of Strategic Marketing

Distinction

Education record

Master, Marketing, Communications, Culture

Activities and Societies: created & opened exchange program between IAE and ECU, Australia

Dut Communication D'Entreprise, Communication And Media Studies