Isabelle Bussières Email & Phone Number

Laval, Quebec, Canada

✔ Développer et mettre en œuvre une stratégie e-commerce intégrée pour les segments B2B et B2C afin d'atteindre les objectifs d'affaires et de ventes en ligne✔ Gérer et optimiser les sites Web transactionnels✔ Planifier, exécuter, optimiser et analyser les campagnes marketing en ligne✔ Gérer le budget et le recrutement✔ Encadrer, mobiliser et soutenir.

Supporting my clients to grow their business. Developing and executing digital marketing campaigns across various channels, including SEO, SEM, email marketing, social media, and content marketing. Analyzing campaign performance and optimizing strategies to maximize ROI. Collaborating with teams to establish marketing goals and develop strategic plans to.

✔ Définir et exécuter la stratégie de marketing numérique en lien avec les objectifs d'affaires✔ Faire rayonner l'entreprise et ses services sur les différentes plateformes numériques (sites Web, médias sociaux, campagne par courriels, blogue)✔ Générer un volume important de prospects de qualité (lead marketing)✔ Encadrer et superviser l'équipe du.

Montréal, Québec, Canada

Supporting and accelerating innovative startups to become functional, profitable businesses through ideas, strategies, tools and processes.✔ Conducting market analysis and competitive analysis✔ Developing go-to-market strategies and plans✔ Finding options for funding and financing and supporting the startups during the process

Montréal, Québec, Canada

Developeing the marketing plan and executing successful marketing strategies and actions to achieve the MRR goal and KPIs for the online pharmacy platform.✔ In 4 months, achieved a decrease of 8% in the churn rate and 5.9% increase growth reactivation rate✔ Created and implemented 7 series of innovative email marketing campaigns based on customer assets.

Montréal, Québec, Canada

Analyzing and identifying digital business opportunities and recommendations. Advising B2B, B2C, and institutional clients on their web strategies, and supporting them with their website redesign and website optimizations. Producing reports and recommendations (ad campaigns, functionalities, content, etc.), and supervising project managers.✔ Established a.

Montréal, Québec, Canada

Identifying growth opportunities for online retailers, developing campaign strategies (SEO, SEM, social, email), recommending e-commerce web solutions (Shopify, Wordpress, Lightspeed, Wix, etc.), conducting audits and web & marketing analysis of retailers’ web ecosystem (Ahrefs, Google Analytics, Google Ads, Search Console, social media...), optimizing.

Montréal

As a product manager, leading the strategic development of a custom transactional website with delivery, from A to Z, for a local grocery store (fresh, dry, and frozen products): scope, backlog, UX, QA, go-to-market. Worked with a small team of 4 people including two programmers and the owner.✔ Contributed substantially to an e-commerce website site.

Positioning the brand and increasing the awareness to grow revenues. Executing digital marketing strategies and campaigns, analyzing, and optimizing the performance. Creating and producing corporate and promotional content for brochures, leaflets, newsletters, ads press releases, websites, SEO, videos; and managing budgets up to 100k.✔ Increased the sales.

Gestion des communications et de la promotion(élaborer le plan de communication annuel; planifier les stratégies de communication, de promotion et d’information)Développement et mise en marché (concevoir, élaborer, réaliser et/ou coordonner la production des outils promotionnels et de mise en marché des spectacles et des événements)Relations de presse et.

Élaborer, créer et mettre à jour les documents de communication tels que le site internet, le bulletin électronique, les dépliants, les communiqués de presse, la publicité, etc.Développer et coordonner les services de la chambre et les mettre en œuvre pour augmenter le taux de rétention de l’adhésion.Organiser les événements tels que le Gala Phenicia, les.

Education record

Activities and Societies: > Product Management with Lean, Agile and System Design Thinking (Boston University) - July 2023 > Product.

Dess, E-Commerce/Electronic Commerce

2010, Bac Ès Arts (Relations Publiques, Rédaction, Communication Promotionnelle)

2000, Dec En Technique De Tourisme