Isabelle Bussières Email & Phone Number

Laval, Quebec, Canada

✔ Développer et mettre en œuvre une stratégie e-commerce intégrée pour les segments B2B et B2C afin d'atteindre les objectifs d'affaires et de ventes en ligne✔ Gérer et optimiser les sites Web transactionnels✔ Planifier, exécuter, optimiser et analyser les campagnes marketing en ligne✔ Gérer le budget et le recrutement✔ Encadrer, mobiliser et soutenir l'équipe du marketing numérique en assurant le développement des compétences de chaque membre

Supporting my clients to grow their business. Developing and executing digital marketing campaigns across various channels, including SEO, SEM, email marketing, social media, and content marketing. Analyzing campaign performance and optimizing strategies to maximize ROI. Collaborating with teams to establish marketing goals and develop strategic plans to achieve them. Driving brand positioning, messaging, and targeted campaigns that effectively communicate the value proposition to the target audience. Conducting market research to identify new opportunities, customer insights, and competitive positioning. Developing and implementing transactional website projects.✔ Worked on 3 to 6 months recurring mandates to develop retention and acquisition strategies, and supported the implementation of web solutions✔ Set up and optimized effective SEM (Google Ads) and Facebook Ads campaigns, determined the best KPI to track, created audiences and segmentation✔ As an SEO expert, coached marketing teams on SEO strategies (analysis, audit, priorities, actions) ✔ Increased significantly a customer base by setting up and optimizing Google Ads campaigns and email marketing campaigns using behavioural segmentation

✔ Définir et exécuter la stratégie de marketing numérique en lien avec les objectifs d'affaires✔ Faire rayonner l'entreprise et ses services sur les différentes plateformes numériques (sites Web, médias sociaux, campagne par courriels, blogue)✔ Générer un volume important de prospects de qualité (lead marketing)✔ Encadrer et superviser l'équipe du marketing Web✔ Suivre les performances (KPI)✔ Appuyer et soutenir les ventes avec les multiples événements et activités

Montréal, Québec, Canada

Supporting and accelerating innovative startups to become functional, profitable businesses through ideas, strategies, tools and processes.✔ Conducting market analysis and competitive analysis✔ Developing go-to-market strategies and plans✔ Finding options for funding and financing and supporting the startups during the process

Montréal, Québec, Canada

Developeing the marketing plan and executing successful marketing strategies and actions to achieve the MRR goal and KPIs for the online pharmacy platform.✔ In 4 months, achieved a decrease of 8% in the churn rate and 5.9% increase growth reactivation rate✔ Created and implemented 7 series of innovative email marketing campaigns based on customer assets for acquisition, activation, and retention with an average open rate over 45%✔ Collaborated with product management to develop product positioning and customized messaging for different targets✔ Participated in the implementation of new partnerships by creating solid presentations

Montréal, Québec, Canada

Analyzing and identifying digital business opportunities and recommendations. Advising B2B, B2C, and institutional clients on their web strategies, and supporting them with their website redesign and website optimizations. Producing reports and recommendations (ad campaigns, functionalities, content, etc.), and supervising project managers.✔ Established a new revenue stream by developing and operating a new technical analysis division for the agency✔ Pitched 5 or more business opportunities per year for each of my 80 clients✔ Simultaneously leaded 5 to 10 web development projects (time, scope, budget) and the teams✔ Achieved a closing rate of around 15% of signed proposals after pitching over 100 proposals to get contracts ✔ Created a strong relationship with my customers: builded customer trust and loyalty🤝 Portfolio: Evol, EntreChefs PME, Groupe Mach, Sutton Québec, Inovia Capital, OACIQ, Ordre des dentistes du Québec, Ruban Rose, Mme Lovary, Revau, Collège Lionel Groulx, OPQ

Montréal, Québec, Canada

Identifying growth opportunities for online retailers, developing campaign strategies (SEO, SEM, social, email), recommending e-commerce web solutions (Shopify, Wordpress, Lightspeed, Wix, etc.), conducting audits and web & marketing analysis of retailers’ web ecosystem (Ahrefs, Google Analytics, Google Ads, Search Console, social media...), optimizing conversion rates and ROI.✔ Increased 87% in the conversion rate on online purchase within 6 months for a children’s accessories retailer with SEO, social and newsletter campaigns optimizations✔ Advised over 100 retailers to significantly increase their online sales, and overall sales✔ Worked with several business types to boost online sales, including apparel, health & beauty, jewelry, zero waste, gift shops, bike, wedding✔ Contributed to the launch of more than 20 e-commerce websites by supporting retailers who were starting from scratch (from selecting the platform to the go-to-market strategies, and the first online sale)

Montréal

As a product manager, leading the strategic development of a custom transactional website with delivery, from A to Z, for a local grocery store (fresh, dry, and frozen products): scope, backlog, UX, QA, go-to-market. Worked with a small team of 4 people including two programmers and the owner.✔ Contributed substantially to an e-commerce website site project, ensuring its development and implementation: Established an execution plan, scheduled, defined specifications, executed✔ Analyzed the market✔ Developed content✔ Ensured quality control until final delivery of the website project

Positioning the brand and increasing the awareness to grow revenues. Executing digital marketing strategies and campaigns, analyzing, and optimizing the performance. Creating and producing corporate and promotional content for brochures, leaflets, newsletters, ads press releases, websites, SEO, videos; and managing budgets up to 100k.✔ Increased the sales by 188%, and engaged and retained customers from Continuing Education (B2C) & Business Services (B2B) by implementing loyalty and retention strategies, creating engaging content, acquisition campaigns✔ Leaded the digital transformation; switching from 0% to 80% of the budget on digital strategies within 3 years✔ Leaded the redesign of 2 corporate websites and 3 research centers: ceproq.com, itega.ca, iripi.ca✔ Implemented email marketing strategies for Continuing Education based on acquisition and retention (working with Drupal and CyberImpact)✔ Participated in 10 to 20 annual recruitment activities with high school students

Gestion des communications et de la promotion(élaborer le plan de communication annuel; planifier les stratégies de communication, de promotion et d’information)Développement et mise en marché (concevoir, élaborer, réaliser et/ou coordonner la production des outils promotionnels et de mise en marché des spectacles et des événements)Relations de presse et placement média (développer les partenariats avec les médias et négocier les ententes, assurer tous les placements médias, rédiger les communiqués de presse)

Élaborer, créer et mettre à jour les documents de communication tels que le site internet, le bulletin électronique, les dépliants, les communiqués de presse, la publicité, etc.Développer et coordonner les services de la chambre et les mettre en œuvre pour augmenter le taux de rétention de l’adhésion.Organiser les événements tels que le Gala Phenicia, les petits-déjeuners formation, les événements partenaires ponctuelsDiriger le volet tourisme et superviser son équipe (création guide du Montréal gai, bureau d’information, site internet, bulletin)Assister la direction et le C.A. au développement de la chambre

Education record

Activities and Societies: > Product Management with Lean, Agile and System Design Thinking (Boston University) - July 2023 > Product.

Dess, E-Commerce/Electronic Commerce

2010, Bac Ès Arts (Relations Publiques, Rédaction, Communication Promotionnelle)

2000, Dec En Technique De Tourisme