- Leadership of innovation projects for launching new products in the Apex Tool Group portfolio in Brazil and the ACCA region.- Collaboration with cross-functional teams to develop product launch strategies from conception to commercialization.- Identification of market opportunities and trend analysis to guide product development.- Effective management of resources, timelines, and budgets to ensure successful project delivery within established requirements.- Communication with internal and external stakeholders to ensure alignment and engagement at all project stages.- Interface with the global team for alignment and planning of launches.

- Development and monitoring of the trade marketing promotional calendar (Traditional Retail, MRO & Automotive)- Measurement of results of all actions;- Monitoring of material shipments to representatives and customers;- Development and monitoring of national and regional campaigns;- Creation of new merchandising materials for execution in the channels;- Field visits;- Participation in new product launches, with volume analysis and marketing plan;Interface with commercial, marketing, products, pricing, sales intelligence and representatives.

- Planning and executing institutional campaigns to expand visibility and brand love.- Control of the area's budget (sponsorships, activations, contracts, and payments).- Actions for end consumers, events for commercial customers and charities, and assistance for the commercial area.- Planning and negotiation of contracts for internal and external events, seeking partnerships by brand and company strategies.- Briefing and follow-up development with communication agency for online and offline materials point of sales.- Purchase of activation materials for Events, Channels, and Merchandising.- Interface with partners to promote and execute campaigns.- Definition of strategies and activation plans to maximize sponsorship assets aligned with the brand's positioning, thus ensuring the return of the product's image and commercial.

- Creation and finalization of promotional and institutional materials (offline/online media, social networks, POS materials, weekly tabloids).- Development of identities for public campaigns and actions in 34 stores.- Purchase of materials and gifts.- Development of content for Social Media.- Presentation of results of monthly actions for retailers.- Contact with dissemination channels: TV, radio, and newspaper.

- Prepare briefings, and monitor the development, production, quotation, and purchase of all promotional materials.- Monitoring of promotional material activations with the Merchandising and Commercial area, fulfilling the execution and application at the point of sale.- Feed and develop control spreadsheets to collect Action targets according to the Channel plan.- Assist in the analysis of the results of actions.- Issuance of invoices for the output of execution materials and bonuses for Commercial & Merchandising incentives.

- Development of advertising campaigns for sales via e-commerce for B2B and B2C customers.- Programming/creation of content aimed at social media and e-mail marketing.- Study and segmentation of the customer base to create strategies.- Identification of market and competition risks.- Development of content and creative layout for visibility of the virtual store (e-mail marketing,website, and social networks).- Product launch process (registration, visual identity, communication channels, and strategies aimed at promoting the brand).- Contact with suppliers and partners.