Responsible for achieving product sales objectives through product development and go to market strategies for new and existing business solutions. o Identify target segment at a product value staircase to optimize impact. Evaluating product lifecycle and either improve or decommission products based on P&L analysis. Deliver clear and efficient product roadmaps and forecasts to various key stakeholders. o Participate in lead generation strategies with internal and external partners. o Elaborate and enhance customer journey to drive retention rates and overall customer satisfaction levels. o Keep track of market evolution and share competitive evaluations. Provide product intelligence as "product expert" at all levels of the organization

Lead a team of creative experts in the conceptualization of lead generation campaigns to promote cloud based products and solutionsDevelop nurturing campaigns, online paid advertisements and various types of contents to drive acquisition and promote conversionWork closely with the product and sales teams and other key stakeholders to establish content and campaign objectivesDevelop a successful customer journey

o Responsible for the fully managing the launch of specific products/capabilities and an assigned group of products/services, from ideation and conception through to launch and life cycle managemento Participate in overall marketing/product strategy, research and development, for existing, new and emerging productso Lead the coordination and implementation of approved strategies and product improvements. o Responsible for defining business rules and for successfully aligning technical requirements with business objectives. o Develop product roadmap to ensure business objectives and financial targets are met. o Conduct product performance monitoring both online and sales perspectives. o Participate in Business requirement documents and Business cases during launch of a new product or existing product enhancement. o Participate in G2M strategies and communication planso Constant communication with sales, customer service and IT to ensure product performance and evolution

• Part of the internal marketing team in charge of SEM campaigns for TC's consumer websites including Elle Canada, Elle Quebec, Coup de Pouce, Canadian Living, Le Metro.• Constant optimizing of campaigns and reporting to product managers via Google Analytics. In charge of developing proper online campaign and advising on budget allocation. • Blog content link building for SEO strategy (madame.ca). In charge of acquiring and maintaining link building relationships with fashion and beauty bloggers.

 In charge of building and optimizing PPC desktop and display advertisement on major search engines including Google, Bing, MSN, Yahoo and their networks.  Building optimized microsites and proxy sites as landing pages optimized to perform well on search engines.  Member of training team and part of high end product pilot launch.

o In charge of answering costumer calls and emails, validating listings, ads and sites under the Canoe policies: -Homes-extra(homesextra.ca) -Classified-extra (classifiedextra.ca) -La Toile du Québec (toile.com)o Sales Coordinator homesextra : Sales order activation and follow up with our customers. Creation of official documents used in order to maintain an effective and positive communication with our clients.o Publicity Coordinator homesextra : In charge of creating publicity listings for new communities and builders on homesextra.ca. Responsible for the layout and content gathering published in “le cahier immobilier” of le Journal de Montréal.