I am responsible for the Tissue and Hygiene category of the North American B2B division, including our private label customers and our national PRO brand.Responsible for the development and launch of new products.Management of the life cycle of the regular portfolio (discontinuation/extension/launch).Profitability analysis.Active contribution to the innovation plan.Continuous collaboration with several departments (sales teams, supply chain, production plants, finance… Show more I am responsible for the Tissue and Hygiene category of the North American B2B division, including our private label customers and our national PRO brand.Responsible for the development and launch of new products.Management of the life cycle of the regular portfolio (discontinuation/extension/launch).Profitability analysis.Active contribution to the innovation plan.Continuous collaboration with several departments (sales teams, supply chain, production plants, finance, quality control and graphic design)Development and implementation of communication plans and media campaigns.Collaboration with the support departments such as sustainability, certification, legal and external suppliers. Show less

I respond to specific mandates in hour bank or temporary replacements for marketing positions.Diagnosis, strategy, operationalization and digital optimizationsBrand graphic identityVideo projectsBasic websites designContent strategy developmentDigital ads designs and management

I am responsible for the brand’s largest franchise.Strategy and execution of the complexion marketing plan and seasonal collections (product positioning, pricing strategy and communication axes).Responsible for the planogram.New product development [stage-gate].Life cycle management [introductions, discontinuations, returns].Analyses [Nielsen, Ceroy, Cognos, Mintel].Monthly sales forecasts.Management of media campaigns.Creation and development of POS material… Show more I am responsible for the brand’s largest franchise.Strategy and execution of the complexion marketing plan and seasonal collections (product positioning, pricing strategy and communication axes).Responsible for the planogram.New product development [stage-gate].Life cycle management [introductions, discontinuations, returns].Analyses [Nielsen, Ceroy, Cognos, Mintel].Monthly sales forecasts.Management of media campaigns.Creation and development of POS material for campaigns. Show less

I am responsible for Quick Wins deli and poultry product innovations.Full responsibility of the QW development.Preparation of project charters and research and packaging briefs.Construction and presentation of pre-feasibility studies for projects.Project timelines.Follow up of project costs throughout the development process.Preparation of post mortem studies. Research and collection of general market information and identification of opportunities.

I assist the Senior Brand Manager on the Fragrances, Makeup and Skincare categories.Execution of marketing plans for the CHANEL brand in Canada.Coordination of the merchandising strategy for the entire Canadian territory.Development and execution of PLV material in sales points.Various marketing presentations.

I am responsible for research projects of various clients.• Design, implementation and execution of qualitative and quantitative projects.• Production of analysis reports and client presentations.