Isabelle Gruard

Isabelle Gruard Email and Phone Number

Directrice Marketing Groupe CREALIS @ Crealis Group
Reims, FR
Isabelle Gruard's Location
Reims, Grand Est, France, France
Isabelle Gruard's Contact Details

Isabelle Gruard work email

Isabelle Gruard personal email

n/a
About Isabelle Gruard

My career of more than 20 years in Marketing & Communication on brands with high added value, in international environments of large groups (LVMH, Estée Lauder) and SMEs / ETIs, has allowed me to develop a solid business expertise, a high level of requirement and a keen eye for detail, combined with a strategic vision. Results-oriented, pragmatic and innovative, I completed my career with a sales development and marketing management experience, in B to B, by continuously looking for new solutions to improve P&L. Growing and developing authentic brands in a sustainable way are challenges that drives me. Indeed, I like to exploit a strong DNA, to transmit to the consumer an emotion, to make him live an experience, to build a real relationship and obtain his commitment, and to implement it throughout the buying journey. This is what I did for the relaunch of the dermo-cosmetics brand SVR, for TOPICREM and today for a packaging group. I believe in the commitment of brands to seduce their customers, in transparency, authenticity. Sustainable development issues are subjects that fascinate me, that I have implemented and that seem essential to me today. Skills: Branding | International Marketing | Marketing Strategy| Digital Marketing | Product Development | Trade Marketing | omnichannel | Training | Communication | Influence | Luxury | Wines | Spirits | Business Development | Management

Isabelle Gruard's Current Company Details
Crealis Group

Crealis Group

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Directrice Marketing Groupe CREALIS
Reims, FR
Website:
crealisgroup.com
Employees:
633
Isabelle Gruard Work Experience Details
  • Crealis Group
    Directrice Marketing Groupe Crealis
    Crealis Group
    Reims, Fr
  • Crealis Group
    Crealis Global Marketing Director
    Crealis Group 2021 - Present
    Reims, Grand Est, France
    Develop leading group for capping and overcapping solutions for wine and spirits- Group Branding Identity- Develop internal and external communication- Accelerates digital communication- Develop Innovation pipeline - Product Training for sales team and customers- RSE project- Manage a multi cultural marketing team
  • Topicrem
    International Strategic Marketing Director
    Topicrem Jan 2016 - Dec 2020
    Chatou
    Marketing, R&D, Training, Scientific Communication, Regulatory Affairs Challenges : valuing the brand and accelerating its international growth, including Asia. - Redefinition of brand identity: brand and communication platform, products portfolio, packaging renovation (86 skus), to embody the new brand signature «Feel-Good Dermatology».- Global Trade Plan, digital and offline communication campaigns. 5 per year.- Social and environmental commitment: Necker patronage, clean and 0 waste products launches, new formulation charter.- Relaunch innovation plan thanks to a strong marketing-R&D synergy created.- Innovations customer centric, focus group Europe and Asia.
  • Laboratoires Svr
    International Marketing Director, Development & Communication
    Laboratoires Svr 2013 - 2015
    75
    Challenges : relaunch SVR brand by rising consumers' desirability.- Brand rejuvenation: plateform, architecture, graphic charter.- Redesign products offer: development of 36 new products in 1 year, repack all skus.- Communication strategy, launch of new range Hydraliane with PR and Influence.
  • Laboratoires Svr
    Btob Sales Director
    Laboratoires Svr 2011 - 2013
    Essone, Headquarter
    Challenge : create the new cosmetic subcontracting business unit.- Business: turnover increase, new customers won, France and international- Marketing and communication : created 5 product collections and 80 standard products.- Trade fairs management in Asia and Europe.
  • Darphin, The Estée Lauder Companies Inc.
    Group Manager International Development
    Darphin, The Estée Lauder Companies Inc. 2008 - 2010
    Paris
    Manage and develop face skincare and pro exclusive SPA products.- Creation of star global anti-aging range Stimulskin Plus, N° 1 in turnover.- Products launches and 360 operational campaigns.- Lead on Brand ethical engagment, through Hydraskin Essential and organic essences.
  • Darphin, The Estée Lauder Companies Inc.
    Senior Product Manager International Development
    Darphin, The Estée Lauder Companies Inc. 2005 - 2008
    Paris
    Skincare, make-up and SPA portfolio management. Global marketing and communication for France
  • Darphin, The Estée Lauder Companies Inc.
    Product Manager
    Darphin, The Estée Lauder Companies Inc. 2000 - 2005
    Paris
    Operational marketing, and product development follow-up
  • Sephora, Groupe Lvmh
    Skincare Department Manager
    Sephora, Groupe Lvmh 1996 - 2000
    Champs-Elysées. 50 M€, 1500M².
    SEPHORA megastore.Develop area turnover, while optimizing margin and stocksMerchandisingManagement of sales team

Isabelle Gruard Skills

Marketing International Marketing Digital Gestion De La Marque Conception De Produit Marketing Management New Business Development Merchandising Lancement De Produit Communication Marketing Project Management Crm Marketing Strategy Digital Marketing International Marketing Gestion De Projet Vente Communication Sales Manager Product Launch Sales Strategy Architecture De La Marque Trade Marketing

Isabelle Gruard Education Details

  • Escp Europe
    Certificat Marketing Digital
  • Institut Supérieur Du Commerce Paris, Isc
    Institut Supérieur Du Commerce Paris, Isc
    Majeure Marketing
  • Enc Bessières
    Enc Bessières

Frequently Asked Questions about Isabelle Gruard

What company does Isabelle Gruard work for?

Isabelle Gruard works for Crealis Group

What is Isabelle Gruard's role at the current company?

Isabelle Gruard's current role is Directrice Marketing Groupe CREALIS.

What is Isabelle Gruard's email address?

Isabelle Gruard's email address is is****@****ahoo.fr

What schools did Isabelle Gruard attend?

Isabelle Gruard attended Escp Europe, Institut Supérieur Du Commerce Paris, Isc, Enc Bessières.

What are some of Isabelle Gruard's interests?

Isabelle Gruard has interest in Amériques, Europe, Environment, Poverty Alleviation, Voyages, M'immerger Dans La Culture, Arts And Culture, Asie.

What skills is Isabelle Gruard known for?

Isabelle Gruard has skills like Marketing International, Marketing Digital, Gestion De La Marque, Conception De Produit, Marketing, Management, New Business Development, Merchandising, Lancement De Produit, Communication Marketing, Project Management, Crm.

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