Isabelle Jette Email & Phone Number

New York City, New York, US

Strategic oversight of client services, business development and day-to-day operationsCurrent and former clients include Ford, Nike, Participant Media, NARAL Pro-Choice America, Bloomberg Green, Tiffany & Co., Leadership Now Project, Women's Philanthropy Institute, Bystander Revolution, Udemy, Global Teacher Prize, Brooklyn LAB Charter School, End Well.

New York City, New York, US

• Communications Strategy and Content Marketing: Research, produce, and implement integrated communications, strategic partnership plans, and events to advance brand visibility and reputation for our clients. ==> Conduct.
• Leadership and Account Management: Oversee all aspects of client relations and project management, from goal-setting and strategy development to execution and performance measurement
• New Business: Pen proposals and participate in sales presentations – helped secure first retainer client and seven figures in new and renewed business to date

New York, NY, US

• Brand Management and Leadership: Senior member of four-person team; steered brand refresh and strategic planning for PENCIL’s marketing platform, including digital and print communications, materials, and campaigns.
• Performance Measurement, Forecasting, and Results: Developed digital performance dashboard to forecast, realize, and exceed annual goals, producing 12% year-over-year growth in website unique visitors and doubling.
• Content Marketing: Produced vivid testimonials via storytelling, imagery, and video to bring PENCIL’s mission to life
• Website Redesign and SEO: Directed new website launch and implemented SEO practices to optimize performance
• Search Advertising: Secured Google Grant and launched Adwords campaign, generating 425,000+ impressions
• Fundraising Campaigns: Advised on strategy and led brand identity, messaging, and material creation ==> Oversaw the gala’s e-communications, video, and microsite, which drew 700 attendees and raised $1.7M annually==>.

• Pro Bono Consulting: Advised ocean conservationist Fabien Cousteau and played integral role in launch of his nonprofit Plant A Fish. Secured coverage in the NY Times, WSJ, Washington Post, Fast Company, Crain’s New.

New York, NY, US

• Branding, Strategic Planning, and Execution: Launched The Opportunity Card 10-day shopping and dining fundraiser in tandem with Dream Big gala. Events raised $235,000, with 210 merchant partners confirmed, 1,100 Cards.

• New Product Launch: Named and organized "Moskova Affair" 15-market signature event tour to stimulate awareness and demand for Stoli Gala Applik
• Project Management: Developed custom direct mail/sales pieces, authored copy and managed project timeline/budget
• Teamwork: Energized matrixed team to meet marketing collateral, activation and product needs for summer events

• Clients included O, the Oprah Magazine, NASCAR, Big Brothers Big Sisters, Traditional Medicinal Teas, Stonyfield Farm Yogurt, GoodBelly Probiotic Fruit Drink, Celebrity Chef Tour benefiting the James Beard Foundation.
• Leadership: Collaborated to launch and grow MarCom Department, supervised NYC operations, led team of 5
• Marketing Strategy and Event Planning: Oversaw multi-level strategy and sponsor integration for O, The Oprah Magazine’s O You! event in San Francisco, drawing a sold-out audience of 4,000 women including Oprah.
• Communications: Executed PR campaign for GoodBelly Probiotic line; placed stories in WSJ, Health & Glamour magazines==> Drafted/edited SEO releases, culled press lists, pitched to and forged relationships with media.
• Fundraising: Revitalized Big Brothers Big Sisters’ Race for the Kids fundraising campaign by creating custom sponsorship proposals, advising BBBS during pitches, and helping secure RBC as a multi-year title sponsor ==>.
• Data Capture: Devised staff and attendee surveys for NASCAR Champions Week; teased out and presented key insights

Ottawa, Ontario, CA

• Market Research and Analytics: Performed orchestra audience development study to counter declining ticket sales; extracted findings through data-mining, identified similar markets and industry trends, uncovered.

• Produced festival’s culinary events, led matrixed team of 4 to align marketing efforts, secured 20 restaurant partners
• Initiated young professionals pre-concert program, opera pricing strategy and online artist submission process

• Oversaw sponsor relations and contractual deliverables for NAC Orchestra Tour of U.S. & Mexico; documented sponsors’ return on investment and tour’s success; sponsors enjoyed their experience and supported subsequent.

• Recruited, trained and supervised 150+ volunteers; received “Improv Award” for creative problem-solving and leadership

Mba, General Management & Marketing

Certificate, Business Administration

Bachelor, Music

Education record