Isabelle Jette Email & Phone Number

New York City, New York, Us

Strategic oversight of client services, business development and day-to-day operationsCurrent and former clients include Ford, Nike, Participant Media, NARAL Pro-Choice America, Bloomberg Green, Tiffany & Co., Leadership Now Project, Women's Philanthropy Institute, Bystander Revolution, Udemy, Global Teacher Prize, Brooklyn LAB Charter School, End Well, The Riveter, Producers Guild of America and Lucky Iron FishConsistent year-over-year growth; in 2021 we grew our revenue (100%), profits (nearly 200%) and team (100%), despite the pandemic. Helped the firm achieve B Corp status in October 2021.

New York City, New York, Us

• Communications Strategy and Content Marketing: Research, produce, and implement integrated communications, strategic partnership plans, and events to advance brand visibility and reputation for our clients. ==> Conduct primary and secondary research and engage in ongoing social listening to inform positioning and narrative ==> Identify and develop story angles for pitches, articles, social media, and press releases ==> Amplify visibility through owned and earned media, including Fast Company, People magazine, Bloomberg, Fortune, Forbes, New York Times, Financial Times, Entrepreneur, CBS, NPR/Marketplace, Mashable, GOOD, Mother Nature Network, Refinery29, Good Housekeeping, NowThis and Mic ==> Secure client thought leadership opportunities, including Muhammad Ali Humanitarian Awards, Unilever Sustainable Living Young Entrepreneur Awards, Inc. GrowCo/TOMS Pitch For Good, Classy Awards, and Social Capital Markets• Leadership and Account Management: Oversee all aspects of client relations and project management, from goal-setting and strategy development to execution and performance measurement• New Business: Pen proposals and participate in sales presentations – helped secure first retainer client and seven figures in new and renewed business to date

New York, Ny, Us

• Brand Management and Leadership: Senior member of four-person team; steered brand refresh and strategic planning for PENCIL’s marketing platform, including digital and print communications, materials, and campaigns; advertising; web-based initiatives; social media; and special events to drive awareness and strengthen its network of stakeholders• Performance Measurement, Forecasting, and Results: Developed digital performance dashboard to forecast, realize, and exceed annual goals, producing 12% year-over-year growth in website unique visitors and doubling social media following• Content Marketing: Produced vivid testimonials via storytelling, imagery, and video to bring PENCIL’s mission to life• Website Redesign and SEO: Directed new website launch and implemented SEO practices to optimize performance• Search Advertising: Secured Google Grant and launched Adwords campaign, generating 425,000+ impressions • Fundraising Campaigns: Advised on strategy and led brand identity, messaging, and material creation ==> Oversaw the gala’s e-communications, video, and microsite, which drew 700 attendees and raised $1.7M annually==> Devised series of communications and recruitment efforts for PENCIL Fellows, leading to 40% increase over previous year

• Pro Bono Consulting: Advised ocean conservationist Fabien Cousteau and played integral role in launch of his nonprofit Plant A Fish. Secured coverage in the NY Times, WSJ, Washington Post, Fast Company, Crain’s New York, FOX, and NY1

New York, Ny, Us

• Branding, Strategic Planning, and Execution: Launched The Opportunity Card 10-day shopping and dining fundraiser in tandem with Dream Big gala. Events raised $235,000, with 210 merchant partners confirmed, 1,100 Cards distributed, 700,000 impressions generated, and $165,000 in-kind media value secured via Gilt City, Zagat, NBC New York, and PIX 11

• New Product Launch: Named and organized "Moskova Affair" 15-market signature event tour to stimulate awareness and demand for Stoli Gala Applik• Project Management: Developed custom direct mail/sales pieces, authored copy and managed project timeline/budget• Teamwork: Energized matrixed team to meet marketing collateral, activation and product needs for summer events

Clients included O, the Oprah Magazine, NASCAR, Big Brothers Big Sisters, Traditional Medicinal Teas, Stonyfield Farm Yogurt, GoodBelly Probiotic Fruit Drink, Celebrity Chef Tour benefiting the James Beard Foundation, Glacéau• Leadership: Collaborated to launch and grow MarCom Department, supervised NYC operations, led team of 5• Marketing Strategy and Event Planning: Oversaw multi-level strategy and sponsor integration for O, The Oprah Magazine’s O You! event in San Francisco, drawing a sold-out audience of 4,000 women including Oprah herself==> Recognition: Authored O You!’s winning Folio FAME Awards submission for best conference• Communications: Executed PR campaign for GoodBelly Probiotic line; placed stories in WSJ, Health & Glamour magazines==> Drafted/edited SEO releases, culled press lists, pitched to and forged relationships with media; leveraged social media• Fundraising: Revitalized Big Brothers Big Sisters’ Race for the Kids fundraising campaign by creating custom sponsorship proposals, advising BBBS during pitches, and helping secure RBC as a multi-year title sponsor ==> Digital: Enhanced engagement via website redesign, SEO content, tailored eblasts, blog posts, and Facebook fundraising • Data Capture: Devised staff and attendee surveys for NASCAR Champions Week; teased out and presented key insights

Ottawa, Ontario, Ca

• Market Research and Analytics: Performed orchestra audience development study to counter declining ticket sales; extracted findings through data-mining, identified similar markets and industry trends, uncovered underserved segments – increased year-over-year ticket and subscription sales for the following three years

• Produced festival’s culinary events, led matrixed team of 4 to align marketing efforts, secured 20 restaurant partners• Initiated young professionals pre-concert program, opera pricing strategy and online artist submission process

• Oversaw sponsor relations and contractual deliverables for NAC Orchestra Tour of U.S. & Mexico; documented sponsors’ return on investment and tour’s success; sponsors enjoyed their experience and supported subsequent NAC productions

• Recruited, trained and supervised 150+ volunteers; received “Improv Award” for creative problem-solving and leadership

Mba, General Management & Marketing

Certificate, Business Administration

Bachelor, Music

Education record