𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐰𝐢𝐧𝐞 𝐥𝐨𝐯𝐞𝐫 𝐟𝐫𝐮𝐬𝐭𝐫𝐚𝐭𝐞𝐝 𝐚𝐭 𝐟𝐚𝐢𝐥𝐢𝐧𝐠 𝐭𝐨 𝐝𝐞𝐬𝐜𝐫𝐢𝐛𝐞 𝐰𝐢𝐧𝐞 𝐟𝐥𝐚𝐯𝐨𝐫𝐬 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭𝐥𝐲?⏰ Have you dedicated many hours to studying textbooks and wine region maps?💰 Did you invest your savings in courses and wine clubs?🍷Have you tasted hundreds of different wines to no avail?BUT.... 𝐲𝐨𝐮 𝐬𝐭𝐢𝐥𝐥 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐞 to differentiate red fruit aromas from dark fruit aromas.𝕋𝕙𝕚𝕤 𝕞𝕒𝕪 𝕓𝕖 𝕪𝕠𝕦𝕣 𝕣𝕖𝕒𝕝𝕚𝕥𝕪 𝕠𝕣 𝕪𝕠𝕦𝕣 𝕨𝕚𝕟𝕖 𝕔𝕦𝕤𝕥𝕠𝕞𝕖𝕣𝕤’ 𝕔𝕙𝕒𝕝𝕝𝕖𝕟𝕘𝕖𝕤.As a sensory and consumer scientist, I’ve spent the last 30 years leading research programs in the food and wine industry. I realized the utmost importance of speaking the same sensory language 🗣 to better express what sensations we appreciate in a product and 🗣 how to communicate them so we all can have fruitful conversations.𝐓𝐡𝐚𝐭’𝐬 𝐰𝐡𝐲 𝐈’𝐯𝐞 𝐦𝐚𝐝𝐞 𝐦𝐲 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 🍷 to demystify wine-tasting rituals, 🍷 to free wine lovers from their frustration of failing to describe what they smell and taste and 🍷 give the tools to hospitality professionals to design unique wine sensory experiences.𝐀𝐛𝐨𝐮𝐭 𝐈𝐧𝐧𝐨𝐕𝐢𝐧𝐮𝐦, 𝐦𝐲 𝐰𝐢𝐧𝐞 𝐬𝐞𝐧𝐬𝐨𝐫𝐲 𝐞𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬I bought Dr. Ann Noble’s business in 2019 and own the 𝐖𝐢𝐧𝐞 𝐀𝐫𝐨𝐦𝐚 𝐖𝐡𝐞𝐞𝐥 𝐒𝐭𝐨𝐫𝐞, where we retail and wholesale the Wine Aroma Wheel to educators and wine boutiques. 💡 Learning how to use a wine aroma wheel to describe wine is the first step towards wine tasting mastery - science fact!I built 𝐈𝐧𝐧𝐨𝐕𝐢𝐧𝐮𝐦 𝐀𝐜𝐚𝐝𝐞𝐦𝐲 in 2020. It’s an online educational platform that offers self-paced courses, live online classes, and many free resources.I launched the 𝐏𝐚𝐭𝐡 𝐭𝐨 𝐖𝐢𝐧𝐞 𝐓𝐚𝐬𝐭𝐢𝐧𝐠 𝐌𝐚𝐬𝐭𝐞𝐫𝐲 in 2024, a coaching program tailored to help people improve their tasting skills using a proven sensory framework.𝐋𝐞𝐭 𝐦𝐞 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮⏩ enhance your wine education and enjoyment, or⏩ create unique sensory experiences for your customers.𝐉𝐮𝐦𝐩 𝐭𝐨 𝐭𝐡𝐞 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐒𝐞𝐜𝐭𝐢𝐨𝐧 𝐟𝐨𝐫:✅ Learning about my courses and coaching program,✅ Discovering the Wine Aroma Wheel offers or our wholesale program,✅ Booking a call and explore possibilities.