Building design systems, enhancing usability and cross-product consistency, and adapting mobile experiences for SAP Analytics Cloud & SAP DatasphereAdditional Volunteer Positions: • Coordinator, SAP Canada Intern Committee • Tour Guide, d-shop Vancouver • Volunteer, UXxUX Conference 2024

• Facilitated weekly tutorials for 125 students in BUS 343: Introduction to Marketing• Taught fundamental marketing knowledge and skills through activities and discussions, including STP strategies and integrating findings into the marketing mix• Provided in-depth one-on-one feedback tailored to each student's unique needs

As part of a senior-level interaction design course at Simon Fraser University, our team partnered with One Iota to analyze the interactions within their products and design a solution to help athletes improve the mental and physical aspects of their training.I conducted user interviews, online surveys, journey mapping, and co-hosted a participatory workshop to understand the needs of amateur and professional golfers. I also wrote and produced a video to highlight the context of use for our concept, the One Iota Training Library.

During the Fall 2022 semester, I supported the organization and activation of SFU Surrey’s 20th Anniversary events, including the SFU Surrey Community Open House. As the Communications, Marketing, and Design Lead for the Open House, my responsibilities included:◦ Implementing digital marketing strategies such as social media contests and paid ads◦ Creating all design assets, including event programs, passports, posters, banners and graphics◦ Connecting with faculties, sponsors and community groups to ensure the accuracy of marketing materials and coordination of event activities

As a Communications Specialist, I supported the day-to-day communication needs of the SFU Surrey Campus Administration by:◦ Managing SFU Surrey’s website using Adobe Experience Manager◦ Creating content for SFU Surrey’s social media channels and scheduling posts through Hootsuite◦ Building and scheduling weekly staff and faculty newsletters through Campaigner ◦ Assisting in the planning, promotion, and activation of events at SFU and in the communityI also worked on many projects, including:Transitioning SFU Surrey's website to a new design◦ Conducted a heuristic evaluation of the old website to identify critical usability issues and structural flaws◦ Reached out to major stakeholders to ensure the accuracy and relevance of information ◦ Established a consistent style across all pagesThe Journey Here, a podcast from SFU Surrey◦ Designed the cover art in Adobe Illustrator◦ Researched guests and wrote interview questions◦ Edited and assembled episodes in Adobe Audition◦ Promoted the podcast through our social media channels, website, faculty and staff newsletters, and community groups

As part of a senior-level design evaluation course at Simon Fraser University, my team and I worked with Bonus Bakery to evaluate the online ordering process on their website and create an interactive prototype with recommended changes. As a UX Researcher, I conducted a heuristic evaluation, a series of usability studies, and affinity diagramming to identify customers' needs and pain points, which were then addressed in the website redesign.

◦ Created weekly photo and video content for the SCBC Instagram and Facebook pages ◦ Monitored user engagement to suggest content optimization

◦ Managed the website and social media platforms of the Interactive Arts and Technology Student Union◦ Advertised relevant events and opportunities to students on Discord, Facebook, Instagram, and Twitter ◦ Developed several initiatives to increase student engagement and to foster the growth of a welcoming and inclusive community within the SIAT program

◦ Created weekly photo and video content for the Bright Ideas Instagram and Facebook pages◦ Created branded collateral for weekly workshops and events

◦ Planned and published weekly schedules of meeting roles and assignments◦ Kept track of members’ progress towards goals, providing mentorship and constructive feedback

◦ Oversaw weekly club meetings and general club operations ◦ Hosted monthly executive team meetings◦ Planned and coordinated the club’s participation in community events

◦ Collected club dues and maintained financial records ◦ Presented monthly financial reports to the club executive team

◦ Organized and hosted events for teens, with up to 300 participants attending each event◦ Designed posters and created social media content to advertise events on the Teen Advisory Group’s Facebook and Twitter pages