- Working for more than 70 companies annually through branding and design applied to their websites, e-commerce, applications, campaigns, and many other communication materials.- Facilitate transversality between internal branding, design, content, and technology teams, ensuring that the project strengthens the company's strategy brand;- Analyze and convert business strategies into creative solutions for branding;- Analyze market and current segments to explore opportunities for brand differentiation;- Develop discovery blueprints and workshops to improve the shopping experience on digital channels;- Lead projects for mobile applications, from defining objectives and requirements, user journeys, information architecture, wireframes to high-fidelity prototyping and delivery of the designsystem to the development.- Improve and execute brand strategies to strengthen their presence in the Marketplace;- Develop and supervise brand positioning projects, including websites, e-commerce, applications, and online presence; - Focus on efficient project and team management, prioritizing tasks and meeting deadlines and budgets.Clients: Suzano, Aguia Branca, Globalbev, AltoQi, Lider Interiores, São João Alimentos, Leinertex.Awards: Brasil Design Awards 2022 - Branding Brasil Design Awards 2022 - Design SocialBrasil Design Awards 2023 - Design Social

Responsible for teaching the Brand & Design Identity discipline in MBA Branding courses; and Communication & Marketing. My goals as a Teacher, in addition to sharing my knowledge academic and tacit, are to connect with the different generations active in the market, and of course, continue to learn, while teaching.I currently teach topics such as: Rebranding Strategies, Brand Architecture and its relationship with Naming, and Premises of a powerfull Brand Identity.

Leading the creative team at Nestlé’s "Design Lab", in India.Responsible for making tangible, new brand assets, and the branding strategy in the launches of the main brands in the portfolio, including Nescafè, Maggi, KitKat, Milkybar, Ceregrow, Munch, Nangrow, and Polo.- Active participation in the repositioning of the KitKat Dessert Delight brand. Development of several qualitative research to understand consumption habits, on-site research at current points of sale andintended, exploratory research to understand cultural codes for the new brand rebranding also research and analysis of data from local and global markets and competitors. The result was a repositioning that made Nestlè more competitive in the premium confectionery category with 13.9% growth in the confectionery segment. - Management and execution of design projects connecting the branding of biggest brands in Nestle’s portfolio, to the launch of their new products of consumption, through the creation of new Kvs, packaging, and advertisements.- Management, planning, and execution of a comprehensive branding strategy, aiming to strengthen the Nestlé brand architecture and expand the recognition of your portfolio among the millennial generation. - Development of initiatives that elevated sales kiosks to points of integration of corporate branding, highlighting and valuing all brands of the Nestle conglomerate, - Evaluation, together with brand managers and marketing directors, of the guidelines for new product launches, applying them to new communication and design trends.

- Development and implementation of Branding and Design Projects for B2B, H2H, B2C clients; such as the rebranding of the Goiaba Zélia brand, which after the brand repositioning project, grew 40% in sales, In the first 3 months. Currently, the brand is present in all states of the country, in addition to being exported to the markets of Canada and the Netherlands.- Attracting strategic partnerships for the business, to expand operations and attract new customers.- Desk research on consumer behavior trends, analysis of market research data, analysis, and competitor research to clients from different sectors of the economy.- Development and leadership of the creative team. - Implementation of continuous process improvements and design methodologies for creative teams.- Project Pricing and Negotiation with customers and suppliers.- Management of Branding and Design Projects for more than 300 clients.

- Consulting on brand strategy and brand positioning for more than 60 micro and small companies, improving business models, focusing on brand experience, in partnerships with environmental design offices, to deliver differentiation across the brands’ entire user journey, from brand identity to the customer loyalty process.- Speaker in the areas of branding, and Design Management.- Repositioning brands in the franchising process, determining brand evolution, to maintain relevance and attractiveness in the market, - Creation of store concepts that offer a unique approach and brand experiences- Development of Visual Identity for micro and small companies ensuring that the brand's visual identity is consistently applied across all brand touchpoints.

- Establishment of User-Centered Design processes, accelerating development of the application in 2 months by eliminating features that were not necessary for the launch of the MVP.- Competitors analysis and implementation of strategies to position and differentiate the digital product;- Improving the user experience by understanding the fundamental needs and preferences of the target audience- Lead design team for the production of UI and digital experiences intuitive and effective.- Facilitate transversality between the internal UI and UX design, content, and technology teams, ensuring the project develops within the deadlines.- Responsible for Trend Research and Behavior Analysis of Consumers.- Development of commercial pitches for investors based on the International scenario.- Definition of the company's main value propositions to be communicated to several stakeholders.

- Responsible for teaching Branding and Marketing for the 9th and 10th years of Undergraduate Courses in Graphic Design and Interior Design - Giving lectures on brand positioning and marketing in design disciplines- Member of the teaching group responsible for restructuring subjects of Design Management and Branding at the School of Design.

The School of Design at the State University of Minas Gerais was founded in 2006 as an Incubator to implement and develop entrepreneurship in the educational culture of the University. In this Organization I performed the following tasks: - Brand Management of D. Incubadora, aiming for its expansion and consolidation in the market.- Definition of value propositions for the different stakeholders of the company Incubator and Accelerator- Coordinate the repositioning of the D. Business Incubator brand - Execution of brand awareness projects at fairs and trade events entrepreneurship.- Publication of a book with the main success stories of Incubator entrepreneurship.

- Development of Branding classes in the Postgraduate Course in Graphic Design - Course Conclusion Project Advisor.