Isabelle Michaud Email & Phone Number

Leuven, Flanders, BE

• Leading Marketing & Communication projects in this inspirational B2B environment
• Define MarCom Plan
• Content marketing: SEO optimization, Social Media Management, e-mail marketing, drive content plan
• Campaign Management: drive online & offline campaigns
• Result-driven marketing: Set-up tracking tools (GA, Looker Studio,...),Start reporting & adapt plans to it.

Leuven, Flemish Region, Belgium

Inspire management students while teaching the following courses: - Strategic Marketing- Category Management- Retail marketing- Consumer behavior- Innovative retail

Freelance Marketeer ~ Branding Specialist ~ Strategic Marketing Consultant

I Started my own marketing agency with 1 clear mission: create great marketing. This by helping companies out on big projects, closing gaps in the marketing teams or by providing extra support while needed. And also by working on (re-)branding projects for companies and brands. B2B marketing & Content marketing are my 2 marketing crushes. Take a look at.

Brussels Metropolitan Area

• Mission: Strategic consultancy for all the brands/entities of Choux de Bruxelles Group:
• Identify & map the marketing needs for each entity
• Write a marketing strategy incl. definition of the marketing mix and clear consumer journey per entity
• Write a strategic marketing roadmap + 3 years per entity
• Set up processes for the WoW within the marketing department
• Write recommendation and 3y vision for marketing departement structure & WoW

Mission: Building a B2B marketing department!My part in this story: Define the internal & external needs, setting the basic right, create a branding identity for Klinger Belgium and deploy a marketing & communication plan. In a nutshell: Start2Marketing!

Mission: Boosting your besties (dogs/horses)health with natural dietary supplements. My part in this story: Building a strong Marketing Strategy & Solid marketing plan while taking responsibility for the roll-out of all marketing activities already on the agenda: * Rebranding * Optimize website * Set-up e-Mail marketing & automation * Marketing campaigns.

Mission: Convinving the world that we are all Honestly Beautiful, such as CÎME Skin Care.My part in this story: I am taking the full marketing agenda under my wings:* Redefining brand strategy & brand story * Build & roll-out MarCom plan* E-mail marketing B2C & B2B * Trade Marketing * Coördination of the agencies*....

Antwerp, Flemish Region, Belgium

• Feeling like a fish in the water at this agency specialised in strategy & branding. Helping them in daily project & account management. (Replacement: maternity leave)
• Planning team & projects
• Prepare & lead strategic excercises
• Prepare & follow up creative briefing
• Financial administrations: Offers, Facturation, Timesheets

• Offering some helping hands to the marketing department mixed role: giving strategic advice and help making strategic decision in combination with operational roll-out of the projects.
• Starting up a newsletter programme: Building newsletters, planning, tracking,..
• Running social posts and introducing accurate reporting & follow ups.
• Setting up & lead online consumer oriented projects.
• Building a content plan & marketing overview.
• Setting up a field marketing plan including: mystery shopping and store audits

Nov'19 - Jan'2020: Leading a strategic marketing excercise in order to build a solid marketing strategy. Translating the strategy into ready-to-roll marketing & communication plan. Feb'2020 -...: Strategic support & working on a project base for this amazing company

Zaventem

Leading developments and executions of plans which makes the marketing flywheel spin faster. Leading a strategic transformation from B2B-marketing focus to a consumer focus marketing department, with a focus on online marketing. Tracking portfolio and promotions/activation performance and adapt plans where needed. PMR lead in the S&OP+ process and piloting.

Zaventem

Leuven

Responsible for the development and execution of the sales & trade marketingstrategy for Belgium, the tailormade activities and brand presence at Key Accounts. Defining right portfolio choices per account & propose innovations. Managing the budget. Working closely with NL brand marketing department to translate marketing activities into suitable actions.

Leuven, Zoetermeer

Translate the brand marketing & sales strategy into concrete actions. Development of instore marketing concepts and organization of brand activations activities such as road shows, fairs, instore demonstrations, workshops. Setting up joint promotions with strategic partners.

Daily account management for all kind of BTL-activities: online, guerilla marketing, content marketing, direct marketing. Development of (online) strategies and communication plans for brands as Magnum, Philip Morris, Puratos, Alpro, Randstad, Coca Cola.

Critical role in re-defining the full brand identity and re-building a brand (Mine by BNP Paribas Fortis). Concerning execution; building a website and a content-plan, coordination of ATL-campaigns, editor in chief for on-& offline magazine and building up joint promotions and partnerships. Briefing of the graphic team and the coordination of the assistant.

Master Handelswetenschappen

Marketing Communication