As a marketing manager, I work with a cross-collaborative team to develop strategies to meet business goals and drive growth. I help execute integrated campaigns across digital channels. My focus is on the data, optimizing efforts to maximize ROI, and integrating AI to increase efficiency.

As account manager, I'm the main client contact, overseeing campaigns from start to finish. My focus is to deliver value through aligning goals and results, managing scope and budget, facilitating team collaboration, and building trusted relationships.

Manage all aspects of seasonal campaigns including writing copy for email, landing page, and video, managing CRM and email automations, list management, and client communication to launch project on time.

Manage client communications, project management, strategize and develop email recruitment campaigns, manage CRM and automations, develop monthly reports, and present campaign reports to client.Major Wins: Email marketing assisted in +30% in Fall Campaign leads, +286% in Spring Campaign leads

As a freelance marketing manager and writer, I excel in helping companies get unstuck by creating content strategies, user-based content, and email marketing that converts.

- Lead the development of content marketing strategy for 17+ clients, identify opportunities to enhance online presence, and improve SEO marketing efforts to drive organic web traffic.- Grow the content department by 200%; coach and mentor a team of 15- Work cross-functionally to ensure all content is written and edited to a high standard- Build, implement, and manage new processes to increase project efficiencies- Launched new programs and initiatives to increase workflow and goals, such as content department’s operations, create content calendars, monthly SEO email newsletter, and client brand guidelines.Major Wins: Almost double organic website sessions (+98%) for medical device consulting client | 156% YOY increase in organic leads & 319% YOY increase in organic traffic for law firm client | Exceeded open rates by 67% & click-through rate (CTR) by 4.5x of industry standards for tritium nuclear battery client.

- Support Sales Team by developing and managing outbound sales automations in CRM, writing phone scripts, and assisting in digital advertising strategy- Managed customer success team and oversaw Help Desk platform transfer; trained customer success team on product, troubleshooting, reporting, and customer support- Build and write customer email marketing campaigns and engagement automations in CRM, Active Campaign- Manage social media accounts and content creation, such as educational live stream shows, blogs, feature updates, and Facebook User Group to increase customer retention and lead conversion.Major Wins: Efforts decreased customer churn for average churn of 1.5% | developed and launched NPS campaign with average of 70% client satisfaction (9/10 scores).

As Social & Content Manager for a full-service advertising agency, I managed content curation, reputation management, website content, and social media management/advertising for clients.Major Wins: Increased overall Facebook and Instagram Ad CTR by 83%, decreased CPC by 45%, and increased engagement by 224%.

Elevated Insights is a full-service insights agency based in Colorado Springs, CO. As Corporate Communications Manager, I was responsible for internal communications, marketing, public relations, and social media to increase:• Corporate research consulting• Facility awareness and bookings• Panel of potential research participants• Ideal respondents for specific research studies• Company as industry leader

As Senior Marketing Coordinator, I continued my Communications Specialist responsibilities but managed digital and print marketing for curriculum, conferences, events, and ministry resources at a larger scale:• Led name acquisition marketing campaigns including copy, design, list purchases, digital advertising, text platform, direct mail, customer followup strategy and reporting • Managed organization and President’s social media accounts • Maintained internal communications: schedule, write and design 5-6 monthly emails (events, fundraising, updates, curriculum and product), update web graphics and strategize lead generation tactics.• Supervised Marketing Assistant

As Communications Specialist, my job included website maintenance, digital communications, social media management, advertising, and conference, curriculum and event marketing.

As a freelance writer, I wrote student, alumni, and faculty profiles.

As a remote social media assistant, I was one of the main voices for the company through social media and a blog. I managed and created content for 5 Facebook pages, 1 Twitter account and 1 Pinterest account. I acted as a liaison between the company and bloggers about giveaways, partnerships, sales and general questions. I kept a pulse on the homeschool community by writing relevant, weekly keyword optimized copy for an educational and inspirational blog to link back to the website using Facebook, Twitter and Pinterest.

As account coordinator for 2 clients, I wrote marketing copy for social media, contest rules, event calendars, email campaigns and press releases. I also coordinated a vibrant, edgy fashion show by managing over 25 models, writing 3 scripts, confirming over 30 merchants’ participation and communicating with the DJ. I assisted with event management, on-site logistics, social media management, market research, media relations and community relations for 5 clients.

I assisted in brainstorming new promotional pieces, editing marketing peripherals, analyzing and creating competitor reports and assembling over 200 information packets to inquiring customers.

I fed my passion for sharing other people's stories by writing 2-3 articles a month about Northwestern students' successes, promotions and showcases. Overall, I wrote over 40 articles for the communication department’s monthly newsletter, which is sent to over 700 Northwestern students and alumni.

As a fundraiser for Northwestern, I was given the opportunity to be an ambassador for the university. I cold called constituents (alumni, parents and donors) to build rapport, update demographic information and raise gifts for the Annual Fund.

My main focus as Events & Operations Assistant was to spread awareness of career events and to manage internal communication among faculty and students. I organized over 25 college career events (coordinating food, facilities, signage and handouts), including a film festival, job fairs and networking events. I sharpened my researching skills by locating and corresponding with over 350 companies for a job fair.

With Sanford Health, I was involved with community affairs, internal communications and media relations.My responsibilities ranged from giving hospital tours, participating in a photo shoot for Sanford Fitness Center promotional ads, writing copy for event invitations/posters to assisting in coordinating the Celebrating Women event (I secured over 20 vendors, created the vendor registration/information letter and wrote the press release). I sharpened my writing skills by writing a quarterly newsletter, news releases and copy for radio ads.

As a campaign & public relations volunteer, I participated in grassroots movements, such as writing letter-to-the editors, Tweets and Facebook posts. I also assisted in creating a press kit and brainstorming on creating a relevant social media plan.

This social media internship later turned into a part-time position with the company. As a social media intern, I focused on building and maintaining relationships on 3 Twitter accounts and 7 Facebook pages, researching and identifying bloggers, creating and scheduling daily Facebook posts and Tweets and being interviewed for Homeschool View.tv.