Isabelle Simard, Ph.D. Email & Phone Number

Montreal

I lead the Research and Market Intelligence team and I am responsible for developing and deploying the strategic market intelligence research activities on topics related to: 1) small and medium sized businesses’ needs and demand for financial services and products; 2) emerging needs and purchasing behaviours; 3) market conditions and performance. I am responsible for proactively and continuously monitoring and analyzing events in the organization’s internal and external environment to provide intellectual leadership with respect to both short-term tactics and long-term strategic vision and positioning. I also provide leadership and direction to the Research and Information Center team.

Montreal

I led the Market Intelligence team and reported to the Marketing Assistant Vice President. I was responsible for leading and conducting primary data research projects (surveys, focus groups, usability testing, etc.) and secondary data research projects (strategic monitoring, knowledge management, etc.). The team’s main objectives were to deepen knowledge on Canadian entrepreneurship and small and medium sized businesses’ and entrepreneurs’ needs, especially in terms of financial products and services.

Montreal

I consolidated and promoted the marketing research function within the organization. I managed and reviewed strategic research projects (segmentation, client satisfaction, etc.). I conducted in-depth analyses of primary and secondary research data in order to identify Canadian entrepreneurial and SME needs as well as trends in the market. I acted as a subject matter expert in marketing research and provided advice to internal clients.

Montreal

I built and promoted the marketing research function within the company’s insurance group, as part of the Marketing team. I managed highly visible projects (client satisfaction, awareness and branding, advertisement concept testing, etc.), designed and promoted different marketing research projects and put in place a competitive monitoring plan.

Montreal

As a marketing research specialist, project manager and focus group moderator, I worked on both qualitative and quantitative research projects, for a wide variety of industries. I specialized in client satisfaction surveys (especially for financial institutions), consumer product studies, and consumer behaviour research projects.

Montreal (Urbanisation Culture Société Centre)

I contributed to the writing of a dictionary of fashion in Quebec by conducting one-on-one interviews with fashion designers and manufacturers and writing articles. Reference: BARIL, Gérald. Dicomode : Dictionnaire de la mode au Québec de 1900 à nos jours. Montréal, Editions Fides (2004).

Ph.D., Ethnology / Social Anthropology

Description: As environmental concerns started to be more important for consumers, I conducted research comparing the motivations.

Post-Graduate Degree, Museology

4-month internship at Musée d'Orsay in Paris.

M.A., History Of Art

Studied for one semester at Paris IV - Sorbonne University. Thesis: SIMARD, Isabelle. Particularité et symbolique de la maternité dans la.

B.A., History Of Art