The most important event dedicated to Canadian AI

Part of a talented executive team forming Canada’s AI Global Hub, we built an organization to invest in strategic Canadian AI projects, with funds from the Canadian and Quebec governments.. Generated + $600M in project investments so far (120 projects across Canada). AI Ecosystem promotion here and abroad. Developed a new brand, brand positioning, offering and go-to-market strategy. Launched a Canadian digital campaign aimed at accelerating the adoption and integration of AI amongst Canadian organizations. Acted as prime support for all federal government relationships and ecosystem relations. Spearheaded all public relations and crisis management strategies and actions. Leveraged several agencies expertise to deliver on plans

I structured a marketing, digital and communications team to reposition Deloitte in its five Canadian markets.Year 1: The Quebec market. Shifted the existing operational marketing team into a full-responsibility marketing team, creating an in-depth marketing plan and delivering on targeted initiatives to grow sales in each segment and expand wallet share of all our major clients in the region. Year 2: Other Canadian markets. The other four Canadian markets, comprising 40 employees, were brought under my leadership, with a mission to deliver similar successes as seen in Quebec. Drove the strategic planning process, budgets and resource allocations across industries, service offerings and regions. Led the positioning of Deloitte as the leading business partner in new technology services such as digital transformation, cybersecurity, AI and cloud solutions. Worked collaboratively on the creation of Omnia, a new business division for AI services. Managed regional go-to-market initiatives, such as events and sponsorships, as well as digital campaigns, with ROI of 40% over previous years. Mentored all marketing and communications teams across Canada. Successfully worked cross functionally with internal functions, regions and service offering business unit leaders

VICE-PRESIDENT, MARKETING, COMMUNICATIONS & STRATEGY (2009-2016)Reporting directly to the CEO, I led the internal and external communications, brand management, marketing and strategy for the company’s global products and solutions. . Developed and implemented marketing and communications plans, global product launches, targeted and interactive campaigns, digital assets and sales enablement . Provided vision and leadership on strategic initiatives aimed at increasing sales across all regions globally. Spearheaded the development of the CEO’s annual strategic plan and objectives . Led the marketing teams to successfully deliver more than 60 events annually on four continents, with an average ROI of 33X sales . Spearheaded a multitude of go-to-market strategies and successful campaigns across all global markets and service offerings, contributing to $3B USD in annual revenues. Headed all public relations initiatives (analysts and media) globally. Managed several agencies for production and media buyingDIRECTOR, MARKETING & CONSUMER MARKET (2008-2009). Implemented the first consumer division outside of India and was responsible for all P&L management; generated $8M USD in revenues in the first year of operations, all while maintaining my marketing responsibilities. Acted as the CEO’s Chief of Staff, responsible for the effective management of the Office of the CEO DIRECTOR, MARKETING & NEW SEGMENTS (2006-2008)

Reporting to the VP Marketing, Product and Business Development and supported by the new investment firm owner, I participated in the rebirth of the organization. Managed the strategic approach, approval process and budgets for capex projects. Streamlined the organization in preparation for its sale. Key member of the transition team of executives following the purchase of Teleglobe by the Indian Group. Developed business plans for new business units' implementation. Co-developed plans to create a new and effective management team culture across all regions and divisions

Led the Marketing and Sales departments to address small business and consumers across Canada; oversaw the reorganization of the international business in 12 countries.

Created new profitable services, market dev., positioning in international markets.

Analyst for European parliament preparation in Brussels.