SonicWall provides cybersecurity products, services, and support for business. Together with our network of partners, we help organizations of all sizes – from SMBs to the enterprise – stay successful and secure.

- Execute company’s agile launch process by writing feature descriptions and titles detailing benefits and use-cases of net new products and innovations - Led and managed 2 company-wide product launches through facilitating, editing, and facilitating key deliverables used across the GTM team that generated over $1.6 M in MSP - Utilize data and metrics from Google Analytics, Salesforce, and cross functional teams to create comprehensive decks reporting to an executive audience on product launch process, impact, and strategy- Review and provide edits on core messaging for key platform solutions involving digital experience monitoring, data protection, workload communications, and branch connectivity - Present and create decks to internal field and sales audiences to educate and drive awareness of launch, sales enablement, and new product initiatives - Write and edit product and solution-focused blogs that cover security trends, economic value of the platform, and product launches

- Managed cross functional employee list of over 600+ by overseeing internal messaging administrative functions and creating newsletters to optimize communications and cultivate company culture.- Integrated Marketo for both internal and external email campaigns to audiences of all types. - Copy-wrote and integrated high-level web/email metrics from sponsor partnerships with AT&T and BECU into reports. - Sourced and branded materials for social media campaigns using Adobe Creative suite tools.- Updated high-trafficked webpages with content, images, and stories to increase audience engagement and conversions.

- Reoptimized a key consumer touchpoint, creating a new welcome email series from scratch, increasing open rates and click-through rates- Conducted smart A/B testing in order to implement research-based thoughtful recommendations to KORRES’s on-site experience across 3 different major markets (US, UK, Canada) Collaborated with multiple cross-functional teams in conducting tasks related to competitor analysis, market research, UX/UI design, consumer engagement, and email marketing

- Execute multi-step email marketing campaign workflows and sequences using Hubspot alongside a team of 3 interns. - Pitched and drafted 5 campaigns to various senior level executives at private companies. - Adapt and adjust campaign strategies according to data analyzed from A/B testing, resulting in a 10% increase in open rates.- Spearhead project planning and processes for email campaigns, including tracking the results of variable testing.

- Spearheaded creation of Global Brand Ambassador Program by creating program communications, user stories, and program copies. - Facilitated 5 brand sponsorships with influencers across Instagram and Youtube.- Created UI mockups for new website using Adobe XD. - Executed email marketing campaigns through PolyMail with effective copywriting on tight deadlines.- Created and drafted digital campaign content with Adobe Illustrator and Adobe Photoshop. - Researched market trends, crafted KPI trackers, and best practices for future marketing campaigns on Pinterest and podcast sponsorships.- Revamped company’s Pinterest according to new branding guidelines, generating an overall 100% increase in impressions.

- Planned and operated Appier’s first CXO Meeting where 15+ high level executives from various e-commerce companies attended- Created graphics for company’s internal communications and external events using Adobe Creative Suite- Managed company's booth at Alibaba’s Start-up Fair, generating 30+ potential investor and consumer leads through in-person sales marketing- Pitched and wrote technology centered press releases for new product releases and company news for Facebook, Twitter, and LinkedIn - Managed press relations with 100+ journalists and media outlets

- Conducted price analysis/competition research - Assisted in business administration tasks - Facilitated translation of business and marketing documents