Isabell Soo

Isabell Soo Email and Phone Number

UX Manager | Someone’s Got to Think of the Other Users @ The Esplanade Co Ltd
singapore
Isabell Soo's Location
Singapore, Singapore, Singapore
About Isabell Soo

Isabell Soo is a UX Manager | Someone’s Got to Think of the Other Users at The Esplanade Co Ltd. She possess expertise in graphic design, illustrator, photoshop, advertising, adobe illustrator and 8 more skills. She is proficient in Mandarin, Korean, Malay and English. Colleagues describe her as "From the perspective of an ex-colleague and team member, Isabell is a responsible and caring person. She always tries to get clear of the whole situation before making the decision for the team, and she also notices all the subtle but important detail throughout the whole process. From another view of a good friend, She is the most beloved person I have ever known, always with a lovely smile and passion for everyone she meets, I will say it is my pleasure and luck to be her friend." and "Isabell is one of the best people I’ve worked with. Extremely resourceful and independent, she takes ownership of any project given to her. She also makes work so much fun! I’m so proud of how far she’s come as a managing director at a company she helped set-up, and I can’t wait to see all the amazing things she’ll do next in her career. "

Isabell Soo's Current Company Details
The Esplanade Co Ltd

The Esplanade Co Ltd

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UX Manager | Someone’s Got to Think of the Other Users
singapore
Website:
esplanade.com
Employees:
294
Isabell Soo Work Experience Details
  • The Esplanade Co Ltd
    Manager, Digital Marketing
    The Esplanade Co Ltd Oct 2023 - Present
    Singapore
    – Lead web strategy, content management, and continuous improvement to enhance user experience and accessibility across platforms.– Oversee digital marketing technologies, including CMS, email marketing, and productivity tools, to improve operational efficiency and campaign outcomes.– Design and execute email marketing campaigns, leveraging data insights to drive engagement and deliver actionable recommendations.– Manage cross-functional digital projects, collaborating with stakeholders to deliver seamless user experiences.– Led daily operations, established policies and guidelines to ensure operational efficiency and mentored a team of 3 to achieve high-quality deliverables.– Advocate for accessibility and inclusivity as a member of the Accessibility Taskforce, ensuring digital products meet diverse user needs.
  • Better.Sg
    Volunteer
    Better.Sg Jun 2023 - Present
    Singapore
  • Aleph-Labs
    Design Project Manager
    Aleph-Labs Feb 2023 - Sep 2023
    Singapore
    – Lead costing conversations with clients and prepare documents for contracts and invoicing purposes including quotations, purchase orders, invoices, proof of work, NDAs, etc.– Conduct monthly reconciliation with clients to ensure visibility on projects and budgets.– Plan discovery workshops to gather requirements, discover value propositions and feedback from users & business stakeholders.– Plan internal design critique sessions with the designers to ensure high quality delivery on each step of the project.– Plan and run usability testings to test assumptions and gather neutral feedbacks resulting in improved product usability.– Assessed project risks and recommended different options for effective mitigation measures and value delivery for the client.– Reporting on team and project updates to management on a weekly huddle.– Coordinated and led cross-functional teams between management, research, design and developers, fostering collaboration and effective communication through daily stand-ups, retrospectives and weekly huddles.
  • Visual22
    Managing Partner / Creative Manager
    Visual22 Nov 2020 - Sep 2022
    Singapore, Singapore
    visual22 is a product of passion for beautifully crafted visuals.– Co-founded a 3D-focused creative studio, securing partnerships with 14 clients and achieved a 25% revenue increase in its first year.– Implemented policies, documentation, and productivity tools, boosting organisation efficiency by 60%.– Led creative and client servicing teams to deliver optimal solutions.– Facilitated daily stand-ups, concept brainstorming, design briefings, and critique sessions to drive creative solutions.
  • Nice Ltd.
    Senior Production Artist
    Nice Ltd. Mar 2019 - Nov 2020
    Singapore
    – Managed over 50 SK-II branding and e-commerce initiatives, ensuring timely delivery and compliance to both production guidelines and market-specific regulations.– Coordinated with internal and client's team to streamline production processes, align on direction and resolve production challenges.– Seamlessly translate FMCG designs to print templates, oversee mockup development, perform pre-production inspections and offer strategic direction on any production-related matters
  • Nice Ltd.
    Production Artist
    Nice Ltd. Mar 2017 - Mar 2019
    Singapore

Isabell Soo Skills

Graphic Design Illustrator Photoshop Advertising Adobe Illustrator Adobe Photoshop Layout Logo Design Magazines Typography Social Media Makeup Artistry Singing

Isabell Soo Education Details

Frequently Asked Questions about Isabell Soo

What company does Isabell Soo work for?

Isabell Soo works for The Esplanade Co Ltd

What is Isabell Soo's role at the current company?

Isabell Soo's current role is UX Manager | Someone’s Got to Think of the Other Users.

What schools did Isabell Soo attend?

Isabell Soo attended Nanyang Technological University Singapore.

What are some of Isabell Soo's interests?

Isabell Soo has interest in Culture, New Technology, Design, Diy, Cooking, Craftwork, Travelling, Fashion, Beauty, Reading.

What skills is Isabell Soo known for?

Isabell Soo has skills like Graphic Design, Illustrator, Photoshop, Advertising, Adobe Illustrator, Adobe Photoshop, Layout, Logo Design, Magazines, Typography, Social Media, Makeup Artistry.

Who are Isabell Soo's colleagues?

Isabell Soo's colleagues are Imraan Agos, David Pandarakannu, Jean Goffin, May Khoo, Raduan Kamisoh, Shona Rajamohan, Lee Joon Pun.

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