Isabel Mackinnon Email & Phone Number

New York, New York, US

New York, NY, US

• Manages BuzzFeed’s paid media partnerships by overseeing campaign execution and overall distribution strategy. Continuously tests new ideas and generates detailed data reports to optimize on both external performance.
• Develops multi-platform distribution strategies in conjunction with sales, media planning, creative, and client services teams to ensure we are effectively hitting client needs.
• Collaborates with the product marketing, brand planning, and affiliate marketing teams to evolve and improve our product offering and best practices. Analyze data and creates presentations to share with the greater.
• Oversees development of media plans and client pitches to ensure effective campaigns that will deliver on KPIs. Advise on strategy and targeting capabilities when needed.
• Manages partnerships with external tech services and vendors to maximize performance of buys and proposals and stay current with new products and features. Organizes internal development programs for the marketing and.

New York, NY, US

• Execute BuzzFeed’s paid media partnerships in the financial services and insurance space by managing campaign strategy and distribution for the clients.
• Oversee partnerships with external tech services and manages internal development programs for the marketing and ad operations team.
• Collaborate with the business development, client services, and creative teams to meet client needs.
• Works with sales teams to develop client proposals, identify opportunities for up-sells, and develop high-impact presentations

New York, NY, US

• Finalize and execute the blueprint of all paid marketing initiatives on social platforms. Includes developing campaign structure, bidding strategy, integration of A/B testing, and retargeting audience segments..
• Develop custom digital ad campaigns targeting specific insights-based audiences and visitor lists to drive efficient Leads and conversions.
• Manage customer relationships and ensure Brand Loyalty through strategic marketing campaigns.
• Create thorough reports on campaign performance to share with clients, including pivot tables and PowerPoint presentations with high-level insights and recommendations. Communicate results to clients on a regular.
• Develop marketing strategy and analyze campaign performance regularly to make real-time optimizations that drive effective results such as leads, enrollments, and registrations.
• Manage and actualize budgets for all LOBs and organize contracts and IOs with vendors in a timely manner.

New York, New York, US

• Ensure branded advertising excellence by managing custom digital content and paid media campaigns for advertisers across Thrillist, NowThis, and Seeker channels
• Deliver detailed pacing reports on content performance and audience insights to both internal and external stakeholders
• Collaborate with sellers and media planners to pitch creative ideas that win RFPs
• Analyze audience behavior for campaign optimization, and deliver insights and recommendations to the client
• Work with cross-functional teams to identify and launch new ad products across media platforms
• Maintain all paid media spends and budget projections for Group Nine social campaigns in Salesforce

New York, New York, US

• Conceptualized brand strategy, custom events, and researched celebrity promoters for custom client campaigns
• Categorized unique visitor behaviors for geo-targeting and off-site media campaigns
• Analyzed DSP data for audience extension and re-targeting
• Reported daily on all live campaigns by tracking impressions, clicks, and CTR
• Organized and updated taxonomy reports, tagged on-site article nodes daily
• Tracked live campaigns and custom content projects for client accounts

New York, New York, US

• Responsible for researching, developing, and pitching new marketing campaigns and ideas
• Wrote marketing proposals for pop-up events, retail promotions, celebrity partnerships, and charity engagement
• Collaborated with marketing team to create weekly blog and daily social media posts
• Coordinated all aspects of magazine credits, including ordering and tracking samples for credits and donations
• Liaised with affiliate teams to fulfill PR requests, and analyzed data on customer profiles to understand how to improve our marketing strategy and appeal to target audiences.
• Managed project-related customer service requests, compiled monthly press credits, met with directors to discuss brand and business strategy

Bachelor Of Arts (B.A.), Global Studies Major, Art Minor

Spanish

Education record

Education record