Marketing Associate Ii
Aurora, Nebraska, United States
• Created, maintained and reported for 13 AdWords/Paid Search campaigns for 3 separate business accounts, with one campaign accomplishing over 9,000 clicks and over 942,000 impressions over a 4-month period.• Established full connectivity for Analytics reporting, AdWords Integration, and Data Studio SEO/SEM analysis for 8 different business lines• Leads projects and communication with graphic design, sales, brand coordinator and web design roles to ensure consistency in visual branding, brand voice, keywords, and advertisement call to actions (CTAs)• Collaborates with a remote national events team for logistics planning, billing, and inventory management utilizing ExhibitForce software• Creator and trainer of internal project management processes for content creation/deadline tracking, website content review, CRM data organization and cross-team meeting communications/file sharing• Regularly conducts competitor analysis, industry trend research and lead generation efforts in collaboration with sales/growth goals of more than 3 business lines