• Development, negotiation, execution and controlling of Annual Business Plans along with key-suppliers, including merchandising activities, differentiated shelf-display products exposition and promotional activities for consumers and sales force.• Achievement of Exclusive POS classification among the shopping competitors of brands such as Lancôme, Giorgio Armani, Ralph Lauren, Cacharel and Viktor&Rolph owing to the excellent promotional activities results and significant increase of sell-out.• Flag-ship spaces approval and negotiation of selective brands such as Chanel, Prada, Dior, Thierry Mugler, Biotherm and Lancôme.• Settlement, architecture development and implementation of the store e-commerce, since 2011 (www.naiveperfumes.com.br).

• Hired to create and develop the Marketing area of the company. Responsible for Marketing strategy, promotional and trade activities and communication plans, as well as prospecting of new business along with foreign suppliers.• Led business negotiations with new foreign suppliers, such as Guaber Srl (Italy), Yardley (UK) and Palladio (USA).• Responsible for Sales area restructuring adding new specialized distributors with focus in sell-out and promotional activities to increase coverage and a team of well-trained POS promoters.

• Responsible for launching of Maybelline (former No. 2 American make-up brand, currently L’Óreal property) in Brazil including communication, pricing and distribution activities. These actions led the brand introduction in 200 POS in less than 6 months, including Wal-Mart, Extra and Carrefour stores.• Implemented marketing strategy for Banana Boat (sunscreen and tanning products), St. Ives (facial, body and hair care), Caron, Balenciaga, Façonnable, Vicky Tiel, Cafè (Selective fragrances) among other brands, including the launching of MissYlang (No. 1 Argentine make-up brand, presently owned by L’Óreal).• Led training of Sales and Promotion team to different customer channels: perfume stores, drugstores, supermarkets, wholesale and distributors.• Developed and implemented Business Plan and Distribution Agreements for the brands of the company portfolio.