- Performed analysis of customer and user behavior patterns and extracted insights to be shared with key stakeholders, including senior management.- Connected with customers to understand their goals and needs and translate those into solutions for both B2C and B2B projects.- Performed quality assessments on the product after launch using data analytics tools and reported to the engineering and product teams.- Defined and prioritized requirements while being aligned with business… Show more - Performed analysis of customer and user behavior patterns and extracted insights to be shared with key stakeholders, including senior management.- Connected with customers to understand their goals and needs and translate those into solutions for both B2C and B2B projects.- Performed quality assessments on the product after launch using data analytics tools and reported to the engineering and product teams.- Defined and prioritized requirements while being aligned with business goals and product vision to develop and ship products in timeframes that frequently changed. Show less

Trinitip — SunDevs Inc.- Organized discovery sprints to find the core needs behind OMS functionalities for B2C enterprises and SMBs, how they overlapped and how they deviated from each other.- Determined how adding new features that were requested by our first client was going to affect user behavior and how it was going to bring value to new clients.- Took ownership of translating broad business questions into actionable research plans, proactive data exploration, and… Show more Trinitip — SunDevs Inc.- Organized discovery sprints to find the core needs behind OMS functionalities for B2C enterprises and SMBs, how they overlapped and how they deviated from each other.- Determined how adding new features that were requested by our first client was going to affect user behavior and how it was going to bring value to new clients.- Took ownership of translating broad business questions into actionable research plans, proactive data exploration, and storytelling to develop solutions effectively that were desirable, viable and feasible.- Designed, conducted, and evaluated usability testing to validate solutions and refined user experience and interface.- Developed experimentation strategies to continuously improve our product, specifically for post-launch monitoring, as well as product strategy briefs and specs; established success metrics; and measured the impact of shipped products and features.- Communicated objectives, goals, and progress to team members, management, and key stakeholders. Show less

Café Rio — SunDevs Inc.- Led, planned, and facilitated a research sprint and workshops with cross-functional teams from two different companies to discover and resolve user flow issues.- Validated different user hypothesis based on findings during research sprints and workshop facilitation.- Identified the most significant opportunites to resolve user frustations that generated higher product engagement and adoption.- Crafted cross-platform solutions that understood and… Show more Café Rio — SunDevs Inc.- Led, planned, and facilitated a research sprint and workshops with cross-functional teams from two different companies to discover and resolve user flow issues.- Validated different user hypothesis based on findings during research sprints and workshop facilitation.- Identified the most significant opportunites to resolve user frustations that generated higher product engagement and adoption.- Crafted cross-platform solutions that understood and articulated design tradeoffs, taking into consideration product goals, inter and client requests, as well as regulatory requirements against delivery time and resources.- Collaborated with IT, marketing, and product management to explore, evaluate, and propose new innovative features for the integration of ghost kitchens into the business lineup. Show less

Worked alongside product managers, developers and overall the UX design team to design Alma (website), a online mental health service exclusively for health care affiliates and company employees.