Co-Founder And Ceo
CurrentCanela Media the most innovative multicultural company.Reaching hispanics via OTT
Mar 2019 - Present
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Isabel Rafferty Zavala Email & Phone Number
Co-Founder & CEO @ Canela Media | Multicultural OTT Innovator
at
Canela Media
1 work email found
@canelamedia.com
1 phone found area 317
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Co-Founder & CEO @ Canela Media | Multicultural OTT Innovator
Location
New York City Metropolitan Area, United States, United States
Who is Isabel Rafferty Zavala? Overview
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Quick answer
Isabel Rafferty Zavala is listed as Co-Founder & CEO @ Canela Media | Multicultural OTT Innovator at Canela Media, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at canelamedia.com, phone signal with area code 317, and a matched LinkedIn profile for Isabel Rafferty Zavala.
Isabel Rafferty Zavala previously worked as Co-Founder and CEO at Canela Media and Founder & CEO Mobvious at Prisa Brand Solutions Us. Isabel Rafferty Zavala holds B.A, Business/Marketing from California State University San Marcos.
Company email context
Email format at Canela Media
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{first}@canelamedia.com
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AeroLeads found 1 current-domain work email signal for Isabel Rafferty Zavala. Compare company email patterns before reaching out.
Profile bio
About Isabel Rafferty Zavala
As the Founder and CEO of Canela Media, I have been leading the most innovative multicultural company in the US for over five years. Canela Media is the first OTT platform that offers culturally relevant and bilingual content for the Hispanic audience, reaching audiences in the USA and Latin America.With more than 15 years of experience in the marketing and advertising industry, I have a strong track record of creating and growing digital media businesses that connect brands with the Hispanic market. I founded Mobvious Media, which became the #1 Comscore-ranked company for digital reach among Hispanic audiences, and was partially acquired by Prisa Group. I also helped launch Adsmovil USA, the leader in the AD tech space for mobile technology, and established relationships with top Fortune 500 companies. I have a passion for developing innovative solutions that leverage data, technology, and creativity to engage and empower the Hispanic community.
Listed skills include Digital Marketing, Online Advertising, Advertising, Digital Media, and 32 others.
Current workplace
Isabel Rafferty Zavala's current company
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8 roles · 20 years
Isabel Rafferty Zavala work experience
A career timeline built from the work history available for this profile.
Founder & Ceo Mobvious
Founder of Mobvious Media. A company dedicated in reaching US Hispanic audiences. I was able to grow the company to become #1 in Comscore for reach in digital amongst Hispanic audiences. A portion of my company was acquire by Prisa Group
Mar 2016 - Feb 2019
Vice President Sales And Marketing
One of the first hires that helped launch Adsmovil USA. Opened offices in LA, NY, and Chicago.Grew the company from $0 revenue to becoming leader in the AD tech space.Oversaw all sales, and marketing. Deep involvement in developing the product. Personally established and managed relationships with top Fortune 500 companies. Invited to speak at many.
Mar 2012 - Mar 2016
Director Of Digital National Sales
- Effectively lead in constructing a more integrated sales approach by efficiently devising multiplatform campaigns that optimize clients’ expenditures.
- Take full liability in identifying, sourcing, pitching, defining, negotiating, closing, and managing interactive advertising revenue from advertising agencies and national clients.
- Supervise the general operations and control budgets of the national sales team to ensure achievement of established goals and corporate objectives.
- Build and maintain strategic relationships with advertising agencies and Fortune 500 companies.
- Modify solutions and marketing plans to penetrate Hispanic market; instigate the companies’ mobile advertising strategy.
May 2011 - Mar 2012
Interactive Sales Manager
- Delegated to boost TV stations online revenue and websites stickiness; provided proactive leadership and direction to the Sales Team to successfully achieve digital sales goals.
- Formed innovative online programs and promotions, which were utilized in all partner website nationwide.
- Exemplified creativity and skills in interactive and broadcast advertising to increase revenue.
- Facilitated trainings for the entire sales’ staff as well as interactive seminars and presentations for clients.
- Collaborated with representatives on sales calls where interactive assets were presented with the key objective to maximize business opportunities.
- Served as key liaison between Marketing and Creative departments to augment effectiveness of websites.
Mar 2010 - May 2011
Account Executive
- Expertly organized presentations and sales tools to penetrate key accounts.
- Maximized business opportunities and resolved marketing issues.
Oct 2009 - Mar 2010
Interactive Sales Representative
North County Times
- Provided consultative services to customers on online advertising solutions as well as on how to successfully accomplish meaningful long-term results.
- Closed record breaking online sales contracts.
- Advertised online products such as Yahoo behavioral targeting, search engine optimization (SEO), search engine marketing (SEM), e-mail blast, and social media.
- Facilitated trainings on selling online advertisement to managers and sales representatives.
Apr 2009 - Oct 2009
Sales And Customer Service
Aluarte
2006 - 2008
~2 yrs
1 education record
Isabel Rafferty Zavala education
-
California State University San Marcos
FAQ
Frequently asked questions about Isabel Rafferty Zavala
Quick answers generated from the profile data available on this page.
What company does Isabel Rafferty Zavala work for?
Isabel Rafferty Zavala works for Canela Media.
What is Isabel Rafferty Zavala's role at Canela Media?
Isabel Rafferty Zavala is listed as Co-Founder & CEO @ Canela Media | Multicultural OTT Innovator at Canela Media.
What is Isabel Rafferty Zavala's email address?
AeroLeads has found 1 work email signal at @canelamedia.com for Isabel Rafferty Zavala at Canela Media.
What is Isabel Rafferty Zavala's phone number?
AeroLeads has found 1 phone signal(s) with area code 317 for Isabel Rafferty Zavala at Canela Media.
Where is Isabel Rafferty Zavala based?
Isabel Rafferty Zavala is based in New York City Metropolitan Area, United States, United States while working with Canela Media.
What companies has Isabel Rafferty Zavala worked for?
Isabel Rafferty Zavala has worked for Canela Media, Prisa Brand Solutions Us, Adsmovil, Impremedia, and Entravision Communications.
How can I contact Isabel Rafferty Zavala?
You can use AeroLeads to view verified contact signals for Isabel Rafferty Zavala at Canela Media, including work email, phone, and LinkedIn data when available.
What schools did Isabel Rafferty Zavala attend?
Isabel Rafferty Zavala holds B.A, Business/Marketing from California State University San Marcos.
What skills is Isabel Rafferty Zavala known for?
Isabel Rafferty Zavala is listed with skills including Digital Marketing, Online Advertising, Advertising, Digital Media, Marketing, Mobile Advertising, Mobile Marketing, and Social Media.
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