Magdalena Isabel O. Reitze Email & Phone Number

Independent and partnered consulting seeking to leverage corporate knowledge and best practices in CPG, retail, pharmaceutical, energy, agribusiness, forestry, logistics, tourism, and education. • Support growth strategy and value proposition to build competitive advantages and market impact. • Recommend paths for sustainability integration in strategy, communications, reporting, circular economy, and education.• Guided sustainable entrepreneurs in logistics, solar energy, and sustainable housing by guiding them on business model design, operations, and venture capital fundraising. • Collaborated with BTS Consulting, a global change management leader, providing facilitation.

Chapel Hill, North Carolina, United States

Create a learning environment that facilitates bilingualism & biliteracy education for a class of first-grade students, supporting unique talent development and collective enrichment.

Durham, North Carolina, United States

• Assisted courses in Sustainable Strategy, Finance Foundations, Corporate Sustainability, and Carbon Emissions Accounting. • Guided students in their client projects on sustainability topics such as strategy, reporting, stakeholder management, waste management, communication, and education.• Guided students in the carbon emissions accounting learning.

Santiago, Santiago Metropolitan Region, Chile

Direct local leader brands' marketing, and execution in Beauty, Dermocosmetics, and Personal Care.• Achieved 222% growth in sales by leading change management behind a sustainable brand strategy, engaging consumer-centric storytelling, and reinforcing partner negotiations.• Oversaw product innovation looking for sustainable differentiation through packaging, product reformulation, and sourcing, resulting in 80% of SKUs with sustainability initiatives.• Launched the corporate e-commerce site, first digital proposition for inclusive beauty. Led strategic planning of social media, setting key metrics for media analytics and testing discipline. Reached 13% of returning customer orders.

Santiago, Santiago Metropolitan Region, Chile

Develop the omnichannel strategy for accelerating distribution on digital channels to rapidly respond to consumer needs disrupted by COVID.• Directed the end-to-end operation process, including strategic partnership negotiation and developing the first dark store model worldwide in three months, driving the highest share growth in prestige beauty (20-22), +6x online targets.

Santiago, Chile

Direct brand businesses in Chile, Argentina, Perú, and Colombia. Reporting to NYC and London in a complex matrix organization.• Strengthened budget management, report communication, and collaboration with functions and regions. • Improved brand execution by optimizing commercial efforts: assortment, pricing, marketing investment, and store execution, leading a hundred member team and the operations of 40 retail stores.• Launched Jo Malone London fragrance brand in Chile, introducing a new product category and transferring the brand's distinct British heritage and values to the business positioning in the region, with a globally recognized successful launch and execution.• Conceived a groundbreaking social media strategy that reinforced the beauty community engagement, highlighting the diversity of beauty within the region, acknowledged as a global exemplar. Increased Bobbi Brown’s awareness by 2 pp.

Chile

Develop commercial capabilities in Chile, Perú, and Bolivia, shaping guidelines, training, and supporting leadership agendas of countries, brands, associated bottlers, and partners.• Directed campaigns from content creation to execution, leveraging consumer insights and developing relevant storytelling. Managing workflow optimization improved marketing budget and campaign effectiveness rates, resulting in fewer execution delays and better return on investment.• Created a disruptive sustainable strategy that leveraged the brand's love for refillable bottles to achieve loyalty and decarbonization goals. Achieved 80% household penetration. Announced global corporate priority in 2022. National Environmental Award by Chilean Government (2017).• Designed an innovative store layout for fenced mom and pops stores to improve shopper conditions in marginal neighborhoods. Bronze Award at Cannes Lions (2017).

Chile

• Accomplished 96% employee satisfaction in Great Place to Work indicators, best among corporate team scores throughout a team of 10 SCJ FTEs and 250 external staff.• Led brands' strategy execution, increasing sales by 23% in value, 15% in volume, and profits by 5%. • Rearticulated Supply & Operation Process (S&OP) partnered with regional Supply Chain, resulting in the best performance of all affiliates in the Latin American region, with a 98% service level.• Reduced 10% of marketing investment by using a Breakthrough Thinking project that reformulated the procurement process and improved supplier negotiation terms.

Chile

• Transformed merchandising operations to upgrade customer service and shopper experience. Boosted all execution KPIs. Best Supplier, Advantage and Walmart Awards (2012). • Oversaw research scoping to capture market and consumer trends, reporting accurate information for decision-making. Translated insights into actionable strategies and reached growth across all categories. Best Catman Supplier, Advantage Award (2011-12).

Chile

Chile

Chile

Chile

Chile

Environmental Management Ms., Del-Mem, 2023, Sustainability, Master Of Engineering Management

Activities and Societies: Teacher Assistant (TA): Corporate Sustainability / Sustainable Strategy / Finance Foundations. Diversity.

Bachelor Of Arts, Business Administration (B.B.A), Business Administration And Management, General

Leveraging Neuroscience For Business Impact

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics, Digital Marketing

Senior Ontological Coach, Leadership

Ontological Coach, Leadership