Isabel S. Email and Phone Number
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Isabel S. phone numbers
I'm a marketing professional with an MBA from the NYU Stern School of Business and 6 years of experience in the consumer goods (personal care and foods), furniture and media & entertainment industries. I'm a Google Adwords Qualified Individual with specialization in Search and Display Advertising as well as a Bing Ads Accredited Professional. I have worked both on the client side (Unilever) as well as the agency side (Digitas). I presently spearhead marketing for a luxury furniture retail store which I co-own. My key accomplishments as a marketer include: - Launching a new hair conditioner product at Unilever which increased the brand market share by 3.5% despite fast-tracked innovation timings and a reduced budget- At Home Mavericks, a furniture retail store, growing marketing ROI by 273% by optimizing search and display campaigns - Helping organize the 2010 Digital Content NewFront led by Digitas, attended by over 500 digital content creators, distributors, talent and multi-industry clients. Panelists include Martha Stewart, Arianna Huffington, Ben Silverman and Jason Bateman I am also an award-winning filmmaker and producer, having done two full-length features since 2010. In 2012, I won "Best Emerging Filmmaker" at the 35th Asian-American International Film Festival in New York and my film "Apparition", which earned a rave review from Variety Magazine, was awarded "Best Asian Film" at the 32nd Hawaii International Film Festival. My films have screened and competed in prestigious international film festivals including Locarno, Goteborg, Vancouver, Deauville and Busan, among others. Specialties: brand management, search and display advertising, branded content/entertainment, film and video production
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Marketing Manager (Consultant)Ultimate Phone Concierge Nov 2011 - PresentFramingham, Ma, Us- Manage and optimize search and display campaigns for UPC dental clients as well as online and email marketing for UPC- Re-designed UPC brand identity and company website - Develop dental websites for clients adhering to SEO best practices- Monitor conversion and CPA metrics of generated new patient leads for respective dental clients through Google Analytics
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Marketing Manager/Co-OwnerHome Mavericks, Inc. Nov 2010 - Present- Grew marketing ROI by 273% by optimizing search and display campaigns - Lead development and execution of quarterly campaigns for both Hunter Douglas window fashions and MAV Furniture in TV, print, website, SEM and email marketing as well as participation in trade events/expos - Re-designed brand website and managed e-commerce- Wrote press releases and Provided direction to external PR agency in campaign implementation, ensuring that content is aligned with brand identity and goals -
Principal (Producer And Director)Autodidact Pictures Sep 2010 - Present- Produced and directed 2 award-winning full-length features:1. Apparition (2012) - Director, Writer, Editor, Co-Producer- One-week run at the Museum of Modern Art in New York (ContemporAsian series, July 2013)- Best Asian Film, 32nd Hawaii International Film Festival (October 2012)- Cited by Variety as "outstanding...intelligently scripted, deeply moving mood piece"- Competed at the Busan International Film Festival, Cinemalaya Independent Film Festival, Deauville Asian Film Festival (March 2013)- Screened at Vancouver International Film Festival, Cochi International Film Festival, San Diego Asian Film Festival2. Señorita (2011) - Director, Writer, Co-editor, Co-Producer- Best Emerging Director, 35th Asian American International Film Festival (New York, NY)- One of 3 Best Pictures of 2011, Young Critics Circle (Philippines)- Competed/screened at the Locarno Film Festival, Vancouver International Film Festival, Goteborg Film Festival, MIX Copenhagen and over 10 other international film festivals- Spearheaded the theatrical marketing campaign for “Apparition” in the Philippine market with a marketing ROI of 634% driven by strategic use of YouTube advertisting and social media (Facebook, Instagram, Twitter)- Produced, edited and directed short documentary on 2011 Harbor to the Bay for Community Research Initiatve (CRI) and shown at the Museum of Fine Arts in Boston, MA- Edited client video testimonials for Ultimate Phone Concierge in Boston, MA
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Online Marketing ConsultantGv Hotels Nov 2011 - May 2012Consulted on SEO and content strategy for newly launched hotel reservation site for a national budget chain in the Philippines
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The Third Act, Digital Content Newfront 2010Digitas Nov 2009 - Sep 2010Boston, Massachusetts, Us- Worked closely with NewFront event management team including production, legal, talent, marketing and internal communications to monitor progress of key deliverables- Supervised the creation of event website and managed copy and video content at www.digitalcontentnewfronts.com. - Coordinated third-party digital content creators and distributors in compiling media assets for DCNF video reels/showcases- Provided key support to creative director in developing key creative assets for the NewFront -
Founding Executive DirectorIndiobravo Film Foundation Jan 2009 - Jan 2010- Spearheaded a Filipino Film Festival at the MoMA, leading a cross-functional team that handled programming, logistics, marketing, PR, sponsorships and ticket sales- Developed a marketing plan for the first annual film festival using direct mail, print, TV and social media resulting in 97% Opening Night attendance - Planned and managed bi-monthly themed film screening events that targeted specific interest groups (e.g. environmental groups, mixed martial arts enthusiasts, etc.) and developed focused marketing/outreach strategies- Brokered/negotiated a year-long TV distribution deal for 10 feature-length and 10 short films with an international TV network
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Organizing Committee, 2Nd Annual Power Of Film BenefitFilmaid International 2008 - 2008New York, Ny, UsPlayed a key administrative role in benefit gala -
Marketing ManagerHx Media, Llc 2007 - 2008- Created sales, marketing and promotional materials for HX Magazine, The New York Blade and HX Expo Division- Planned and executed advertising campaigns for the HX Travel Expo in 6 major US cities with a concentration in direct mail and online media- Led key product initiatives such as registration, lead capture and other initiatives that are core to driving marketing objectives- Developed marketing plan to optimize site to drive audience objectives, particularly retention and engagement
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Intern, Online DistributionVideo Volunteers Sep 2006 - Dec 2006New York, UsDeveloped online distribution strategy for videos created by Video Volunteer teams in Gujarat, Maharashtra and Andhra Pradesh states in India -
Intern, International DistributionThe Weinstein Company Sep 2006 - Dec 2006Monitored box office receipts of TWC theatrical releases in foreign territories on a weekly basis and created weekly reports and updates -
Marketing And Distribution InternMochary Films 2006 - 2006• Planned and executed both online and guerilla marketing campaigns (specifically guerilla marketing teams) for theatrical and DVD release of award-winning documentary “Favela Rising”• Coordinated with international sales agency in identifying high-potential markets in Europe and Asia and pitching the film to buyers for theatrical, video and television licensing rights • Assisted in selling of film property licensing/rights to multi-platform distribution companies (e.g. digital distribution, educational sales)
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Assistant Brand Manager, Personal CareUnilever Hpc 2004 - 2005Blackfriars, London, Gb* Spearheaded the launch of a new hair conditioner variant & coordinated a product innovation group assigned with handling R&D, concept development, pricing, advertising & trade/retail distribution, resulting in 3.5% market share increase• Crafted new product launch plans including positioning, consumer targeting and consumer contact strategy• Performed quarterly analysis of brand health (using AC Nielsen data), financials, market growth and competitive activity• Drove key components of five-year brand objectives and strategy as well as alignment to regional and global brand direction• Conducted an in-depth Brand Review and Consumer Insight Activator with the brand team, Marketing Director and external suppliers to craft a strategic long-term brand vision for Sun Silk Conditioners -
Strategic Channels Development Executive, Foods (Management Trainee Program)Unilever Hpc May 2004 - Aug 2004Blackfriars, London, Gb• Developed a Channel Plan and Strategy to market directly to offices, detailing channel dynamics and penetration strategies for the company’s food portfolio• Led the company’s pioneering effort to penetrate the office channel as a customer base for its soup-based snack product, Soupy Snax, and opened 324 office account in the first six weeks, 34% above target. • Helped train and managed a team of 7 sales executives, supervising sell-in operations, logistical requirements and sales progress monitoring• Formed a strategic partnership with the leading office supplies store chain as a long-term distribution channel for Unilever Foods, wherein Soupy Snax would be the first food product in their product catalog
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Merchandising Development Executive, Home And Personal Care (Management Trainee Program)Unilever Hpc Dec 2003 - Apr 2004Blackfriars, London, Gb- Developed a shopper-based merchandising strategy for each trade channel (e.g. convenience stores/mom & pop stores, groceries/supermarkets, wholesalers)- Led multi-brand task forces in the merchandising development and operations of major product launches and nationwide promo activities
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Brand Activation Executive, Personal Care (Management Trainee Program)Unilever Hpc Apr 2003 - Nov 2003Blackfriars, London, Gb- Coordinated the brand team and advertising agency in developing and executing the “100% Super Beautiful” advertising campaign featuring Tony winner Lea Salonga, which increased brand equity in perceptions of relevance and expertise- Assisted the senior brand manager in executing the national broadcast of a hair conditioner experiential campaign/sampling in 3 key cities as well as the subsequent on-ground rollout of the campaign to 20 more cities averaging 2,000 hits per site in the next 3 months - Managed a third-party activation agency in executing guerilla/street sampling for the leave-on variant
Isabel S. Skills
Isabel S. Education Details
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Nyu Stern School Of BusinessMedia And Entertainment -
University Of San CarlosPsychology
Frequently Asked Questions about Isabel S.
What company does Isabel S. work for?
Isabel S. works for Ultimate Phone Concierge
What is Isabel S.'s role at the current company?
Isabel S.'s current role is Marketing Manager/Co-Owner at Home Mavericks, Inc..
What is Isabel S.'s email address?
Isabel S.'s email address is sa****@****ail.com
What is Isabel S.'s direct phone number?
Isabel S.'s direct phone number is +63 2 514*****
What schools did Isabel S. attend?
Isabel S. attended Nyu Stern School Of Business, University Of San Carlos.
What skills is Isabel S. known for?
Isabel S. has skills like Social Media, Strategic Partnerships, Brand Development, Digital Strategy, Event Planning, Digital Media, Market Research, Digital Marketing, Advertising, Integrated Marketing, Strategy, New Media.
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