Isabel S. Email and Phone Number
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Expert in Corporate Communication, Marketing , International Relations and Events.Communications manager in the following sectors: industry, energy ,concessions , infrastructure, telecommunications, and tourism ( for 19 years) . Strategic Media Relations and Corporate Marketing consulting in Burson-Marsteller and Ogilvy ( for 4 years).Graduate in journalism and practicing journalist in relevant economic and general information medias. Extensive knowledge of handling the media and opinion-leader in domestic and international environments. Proven experience in crisis management (over 40 cases).Creative use of on-line communication tools : web 2.0,news letter, social media, blogs, SEO , SEM.Experienced in target-based management with multi-functional and multi-cultural teams .Spanish native speaker and fluent in English and French
Saracho & Team Comunicacion Y Marketing
View- Website:
- saracho-team.com
- Employees:
- 5
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Fundadora Y Socia DirectoraSaracho & Team Comunicacion Y MarketingMadrid, Es -
Managing DirectorSaracho & Team Communication, Public Relations And Marketing Sep 2014 - PresentMadrid (Spain)Strategic consulting firm specializing in providing comprehensive communication and corporate marketing on line / / of line in outsourcing regime. It offers all the services provided by a communication department within an organization, externally executed with the same rigor and dedication that if it were established post. The team is composed of senior consultants with over 15 years experience in national and international companies in the following sectors: energy (conventional and renewable), R&D, major infrastructures, concessions, telecommunications, finance, education, hospitality, tourism and life style / luxurywww.saracho-team.com -
Associate MemberMadrid Press Association 1990 - PresentMadrid (Spain) -
Advisory Committee MemberWoman Forward Founbdation Oct 2018 - PresentMadrid HeadquartersThe Woman Forward Foundation aims to increase the participation of women in decision-making spheres of the economic sphere, placing emphasis on the defense of democratic values and universal human rights, in particular equality, both nationally and internationally. -
Vp Marketing & Communication. Board MemberPwn Madrid Jan 2016 - Sep 2018Madrid Area, SpainPWN Madrid is part of PWN Global, a non-profit organization whose objective is to promote female leadership to contribute to a more sustainable and happier society. It is made up of a community of more than 20,000 professional women and men of 90 nationalities from all over the world. the world. Currently, PWN Global is present in 18 countries and made up of more than 25 networks (local networks) around the world: Amsterdam, Barcelona, Bilbao, Brussels, Bucharest, Copenhagen, Dublin, Istanbul, Stockholm, Frankfurt, Lisbon, London , Lyon, Madrid, Marseille, Milan, Munich, Nice, Oslo, Paris, Rome, Sao Paolo, Warsaw, Vienna and Zurich. -
Marketing And Communication Director/ In Company Consultancy ProyectGrupo Essentium Nov 2012 - Jan 2014Villaviciosa De Odón | MadridSpanish construction company focused on becoming a truly international player in world. EPC markets: infrastructure, energy, industry, concessions, industrialized housing. Revenues: €457m/ Ebitda:€3m/Backlog €1,553bn.(2012).•Achievements: Built up a new brand image for the Essentium Group (in Spain and in its international context). Increased the reputation to the company through the media relations ). Established international strategy to ensure marketing and communication were a truly global function throughout the group.•Responsibilities: Design and implementation of a Marketing & Communication Plan . Objective: "to build the image of a coherent group." Corporate Identity: Brand restyling. Redefining and positioning in the different markets. On line Marketing : new web 2.0 / social medias : Youtube , Linkedin, Facebok , Twitter / news letter /. Press Office: Control of the media crisis / definition of key messages for the group. New Business: investors for industrialized housing project in emerging economies.www.essentium.com -
Director Of Communications And Corporate MarketingIsolux Corsán - T Solar Sep 2008 - May 2012Madrid Area, SpainThe company operates in over 30 countries in energy, concessions, industrial services and the construction of major infrastructure. Revenues: €3,41 b/EBITDA: €521m/ Backlog € 46,481 bn (2012). . Achievements: Branding international, communication and marketing for both companies Isolux Corsán and T-Solar. Successful management of communication policy for two IPO. On line marketing implementation. Success in communication crisis resolution . Proven increased visibility and enhanced reputation of the company in the media ..Responsibilities: External Communication. Global Communication and planning strategy international environment/ Communication management of two IPO operations /Management and co-ordination of national and international PR agencies/ Personalised relations with the national and international media: personalised attention for key journalists. Crisis management: in Spain and other countries. Content management. Digital Marketing: new web 2.0, SEM, SEO, on-line newsletter social media (Twitter, Linkedin, YouTube).Publications: Annual Report ,Prestige Brochure, Brochures for each business area, Corporate Book, corporate and business presentations ( ppt).Advertising: implement and offset . Trade Fairs: implementing all the marketing mix .Corporate Identity: Brand architecture, new corporate identity plan , application and roll-out of corporate identity . Institutional Relations. Sponsorships and Events: Organisation of over 65 business events per year /Sponsorships with direct repercussion on business in the short-medium term.www.isoluxcorsan.comwww.tsolar.com -
Communication And External Relations DirectorCener ( Centro Nacional De Energías Renovables) Sep 2006 - Aug 2008Pamplona( Navarra)/ Madrid. Spain•Achievements: Positioned CENER as a one of the leading technological institute in Spain and in Europe for renewable energies .Boosted media impact in all the institute activities :wind, photovoltaic, solar thermal, biomass, eco-friendly building and grid integration renewable energy . Improved perception and understanding of the institute as a center of excellence among sponsoring companies, institutional and private clients and other European technology institutes.•Responsibilities: External Communication: Permanent and continued relations with media opinion leaders and industry associations. Internal Communication: intercommunication between the different areas. Crisis Communication: possible scenarios, competition from other national and international centres, lobbying , others. Institutional Relations: Information for trustees, institutional and business customers top-level domestic and foreign technical experts. Events: Integral organisation of Forums, Conventions and Technical Conferences. Participation in national and international industry trade fairs. Organisation of the openings of new installations and facilities with a large R+D component .www.cener.com -
Communication & Institutional Relations ManagerAuna Group. Auna Telecomunications ( Vodafone Today By Acquisition) Jul 2003 - Jul 2006Madrid Area, SpainMember of the Executive Management Committee. . Achievements: Building and consolidation of the different Auna Group brands in a record time: Madritel, Aunacable, Auna Telecomunicaciones . Institutional Plan with Municipal Councils to develop the cable network with excellent results (18 months)/ High visibility in media. Responsibilities: External Communication. increase the media visibility in corporate and products. Internal Communication . Implement the group culture. Crisis Communication. Corporate Identity Building and consolidating brands: Madritel, Aunacable and Auna Telecomunicaciones; Institutional Advertising; Institutional Relations: Municipal Councils, Regional Governments, Political Parties, Ministry; Events & Sponsorship: Culture, Sports. Technology.Trade Fairs.www.ono.com -
Communication & Institutional Relations ManagerAuna Group. Aunacabl S.A. ( Ono Today By Acquisition) Feb 2002 - Jul 2003Madrid Area, Spainwww.ono.com -
Communications & Institutional Relations ManagerAuna Group. Madritel ( Ono Today By Acquisition) Jul 1999 - Feb 2002Madrid Area, Spainwww.ono.com -
Account ManagerOgilvy & Mather Jan 1997 - Jul 1999Madrid Area, Spain•Achievement: Design and implementation of: External and Internal Communication Plans, Crisis Communication Plans, training spokespersons, cultural and sports sponsorship, sponsoring, events and marketing mix. Permanent relations with the media (press, radio, tv, internet) and opinion-makers•Responsibilities: Direct customer management: Consumer, Construction & Real Estate, Education & Culture ,Finance & banking, Privatisations, Sales, Merger & Acquisitions ,Tourism.www.ogilvy.com -
Senior ConsultantBurson-Marsteller Dec 1995 - Jan 1997Madrid Area, Spain•Achievements: Generating and managing new business. Design, implementation and management of external and internal communication plans. Crisis communication; spokesperson training; product launches and positioning; sponsorship; Corporate Identity; Daily relations with the media; Coordination of above & below the line communication campaigns with Young & Rubicam and Wunderman Cato Johnson. •Responsibilities: Direct customer management: Finance & banking: .Consumer Products; Construction & Real Estate; Industry and Services; Tourism: Others.www.burson-marsteller.es -
Communication ManagerNh-Hotels Mar 1992 - Dec 1995Madrid/ Barcelona . Spain•Achievements: Brand positioning in the middle-high average range. Consolidation the image of the group / Increased visibility using Media Relations ( up 50-60% more in 2 years) /360 º Campaign to increase weekend occupancy in city hotels impacted by the macroeconomic crisis in 92 (up 30% in 2 years ). Responsibilities: external communication, marketing mix and institutional relations with shareholders, investors, politicians and business community from different regions at a time when the company expansion drive was slowed, , by the crisis of 92.www.nh-hotels.com -
Journalist. Chief Of Society. Panorama Magazine | General InformationPress Media. Zeta Group. 1987 - Mar 1992Madrid Area, Spain
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Private & Public Business Journalist. Dinero | Economic MagazinePress Media.Zeta Group. 1986 - 1987Madrid Area, Spain
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Health & Law Journalist Otr Press News Agency | General InformationPress Media. Zeta Group. 1984 - 1986Madrid Area, Spain
Isabel S. Skills
Isabel S. Education Details
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Degree -
Marketing & Events -
Certification Program -
Digital Marketing -
Asociacion De La Prensa De Madrid | ApmDigital Marketing
Frequently Asked Questions about Isabel S.
What company does Isabel S. work for?
Isabel S. works for Saracho & Team Comunicacion Y Marketing
What is Isabel S.'s role at the current company?
Isabel S.'s current role is Fundadora y Socia Directora.
What is Isabel S.'s email address?
Isabel S.'s email address is is****@****eam.com
What schools did Isabel S. attend?
Isabel S. attended University Of Navarra | Unav, Iese Business School - University Of Navarra | Unav, Esic Business & Marketing School | Esic, Dublin Business School | Dbs, Francisco De Vitoria University | Ufv, Complutense University Of Madrid | Ucm, Asociacion De La Prensa De Madrid | Apm.
What are some of Isabel S.'s interests?
Isabel S. has interest in Vela, Desarrollo Interior, See 4+see Less, Inversiones, Padel, Esqui, Pilates, Formación Personal Directivo, Contactos Profesionales, Jazz.
What skills is Isabel S. known for?
Isabel S. has skills like Corporate Communications, Marketing Communications, Internal Communications, Corporate Social Responsibility, Corporate Events, Corporate Identity, Advertising, Institutional Relations, Corporate Sponsorships, Crisis Communications, Social Media Marketing, English.
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