Public Relations Specialist
Current- Media relations management: acting as a link between clients and journalists, proposing interviews, sending press releases and responding to requests for information to ensure positive media coverage in line with client goals;- Preparation of strategic content: writing press releases, opinion articles, topic proposals and other information materials to publicise clients' key messages in an effective and attractive way;- Strategic planning: defining and implementing personalised communication plans, identifying goals, target audiences, key messages and the most appropriate channels to maximise the visibility and impact of communication actions;- Crisis planning and management: developing communication strategies to anticipate, manage or respond to image crises, ensuring that the client's reputation is protected and, ideally, strengthened.
