Isabel Surles Email & Phone Number

Alpharetta, Ga, Us

Cleveland, Ohio, United States

•Planned and executed events and marketing programs to increase qualified leads.•Implemented online marketing activities including emails, social media, SEO, demandgeneration, lead generation•Using Hubspot, WordPress, Mailchimp, Google Analytics, and other platforms toperform the different strategies.•Edited website content and database to keep information correct and up-to-date.•Used search engine optimization to improve traffic to brand websites.•Created social… Show more •Planned and executed events and marketing programs to increase qualified leads.•Implemented online marketing activities including emails, social media, SEO, demandgeneration, lead generation•Using Hubspot, WordPress, Mailchimp, Google Analytics, and other platforms toperform the different strategies.•Edited website content and database to keep information correct and up-to-date.•Used search engine optimization to improve traffic to brand websites.•Created social media content and blogs with innovative brand messaging to supportnew product launches.•Created reports on digital marketing efforts using analytics tools to track and measuredigital marketing success for management.•Provided analytical support and monitored data quality by interpreting andsummarizing data and trends.•Used Newsletters and Email marketing techniques to maximize brand exposure andmaintain existing internal/external customer loyalty.•Wrote engaging and successful marketing, advertising, and website copy.•Tracked key performance indicators to measure the success of campaigns.•Performing ongoing analysis to develop and advance future marketing strategies. Show less

Decatur, Georgia, United States

•Regularly updated and edited content for websites and Social Media.•Create and implement multichannel marketing campaigns (digital, social media, traditional) to reach target audience.•Identified appropriate marketing channels and target customers for campaigns.•Researched and evaluated potential new markets and products.•Developed and managed online marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.•Analyzed consumer behavior… Show more •Regularly updated and edited content for websites and Social Media.•Create and implement multichannel marketing campaigns (digital, social media, traditional) to reach target audience.•Identified appropriate marketing channels and target customers for campaigns.•Researched and evaluated potential new markets and products.•Developed and managed online marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.•Analyzed consumer behavior and preferences to refine marketing strategies.•Generated reports to support development and implementation of marketing plans.•Used various market research tools and techniques to gather, analyze and interpret data.•Monitor competitors' activities and recommend strategies to maintain a competitive edge•Present marketing plans, strategies, and results to clients in a clear and compelling manner.•Use data to identify areas for improvement and suggest adjustments to strategies.•Stay up-to-date with industry trends, tools, and best practices in marketing.•Collaborate effectively with more than 10 clients and internal teams to achieve successful outcomes. Show less

Colombia

•Created spreadsheets to track and identify cost analysis and quality issues.•Responsible for $5M in sales of managed product lines.•Lead sales, product and inventory strategies to achieve the sales budget.•Negotiated pricing and managed purchase price variances to maximize financial stability.•Built long-term supplier relationships with vendors to establish quality and competitive pricing.•Communicated with vendors and internal manufacturing regarding inventory needs and… Show more •Created spreadsheets to track and identify cost analysis and quality issues.•Responsible for $5M in sales of managed product lines.•Lead sales, product and inventory strategies to achieve the sales budget.•Negotiated pricing and managed purchase price variances to maximize financial stability.•Built long-term supplier relationships with vendors to establish quality and competitive pricing.•Communicated with vendors and internal manufacturing regarding inventory needs and negotiated prices to maintain profit margins.•Maintained key item stock levels and wrote or expedited purchase orders.•Prepared detailed reports to highlight inventory levels, purchase orders, and discrepancies.•Developed and managed budgets (OTB) yearly for purchasing and projected purchasing needs.•Reviewed each store location's buying trends to ascertain the correct assortment of apparel for maximum sales and profits.•Studied and monitored market trends to identify potential suppliers.•Monitored and analyzed sales records, trends, or economic conditions to anticipate consumer buying patterns.•Forecasted purchasing trends and improved merchandising strategies.•Employed expert inventory management and oversight skills to formulate businessmetrics and meet corporate goals.•Increased participation of product lines on charge by 19% in the core business and improved the profit margins by a 9% yearly.•Analyzed user feedback and implemented changes to product design. Show less

Medellín, Antioquia, Colombia

•Identified opportunities for new products and improvements to existing products to increase sales.•Conducted market research to understand customer needs and identify potential opportunities.•Oversaw the development of more than 300 new products each year.•Managed product lifecycles by monitoring product research, development and determining retirement dates.•Managed product launches by creating plans and coordinating with marketing teamsto maximize promotional… Show more •Identified opportunities for new products and improvements to existing products to increase sales.•Conducted market research to understand customer needs and identify potential opportunities.•Oversaw the development of more than 300 new products each year.•Managed product lifecycles by monitoring product research, development and determining retirement dates.•Managed product launches by creating plans and coordinating with marketing teamsto maximize promotional reach.•Distinguished product issues and gathered information on customer experiences.•Established, initiated and optimized business development strategies based oncompany targets, product specifications, market data, and budget factors.•Launched successful digital marketing campaigns that achieved goals for increased website traffic.•Captured new customers by optimizing business strategies and launching products todiversify offerings.•Reviewed product development budgets, expenditures and research. Show less

Medellín

•Managed customer accounts to secure customer satisfaction and repeat business.•Trained and mentored new sales representatives.•Retained excellent client satisfaction ratings through outstanding service delivery.•Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.•Developed and implemented sales strategies to increase profits.•Generated weekly and monthly reports on sales performance to provide… Show more •Managed customer accounts to secure customer satisfaction and repeat business.•Trained and mentored new sales representatives.•Retained excellent client satisfaction ratings through outstanding service delivery.•Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.•Developed and implemented sales strategies to increase profits.•Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.•Collaborated with cross-functional teams to identify and address customer needs.•Listened to customer needs and desires to identify and recommend optimal products.Interpreted financial data to identify trends and opportunities.•Negotiated prices, terms of sales and service agreements.•Quoted prices, credit terms and other bid specifications.•Built diverse and consistent sales portfolio.•Achieved or exceeded company-defined sales quotas.•Developed, maintained and utilized diverse client base.•Contributed to event marketing, sales and brand promotion.•Drove store revenue by offering customers accessories and related purchases tocomplete selections. Show less

Bachelor Of Commercial Management And Marketing, Business, Management, Marketing, And Related Support Services, 4.5/5

Activities and Societies: Diseñar un plan de mercadeo para una empresa existente Análisis de nuevas tendencias de consumidor Crear e.

Esl / English As Second Language, Second Language Learning

Associate Of Marketing And Sales, General Sales, Merchandising And Related Marketing Operations, 4.8/5

El técnico en Mercadeo y Ventas, puede realizar y/o apoyar diagnósticos y estudios de mercado sustentados en las políticas estratégicas de.