- Create engaging content on sustainable fashion and travel, reaching over 2 million monthly impressions- Ideate and deliver branded content campaigns, collaborating on multiple partnerships and managing negotiations - Optimize posting schedule and engagement opportunities; track and analyze KPIs to monitor performance

- Led & maintained a portfolio of hotel clients & developed monthly content calendars for organic & paid social efforts - Owned Meta ad campaign setup, campaign management, optimizations & creative asset development- Designed branding style guides & graphic assets to establish brand personality, tone of voice & identity

- Developed content calendar across world-renowned hotel clients' social media channels whilst optimizing all social platform tools- Performed market research on current benchmark trends and audience preferences- Implemented content strategies to increase sales, engagements, and brand presence within the social space- Spearheaded comprehensive content & strategy refresh for multiple clients, resulting in HSMAI Adrian Awards, heightened brand engagement levels & enhanced client sentiment- Drove a 1,000% surge in reels views through the strategic production of video content strategies, achieving an impressive milestone of 300,000 views for a single client under my leadership on the account- Crafted the most impactful ad campaign creatives in the agency's portfolio, securing a position among the top 3 paid social campaigns in Q1 & Q2 of 2023 & driving over 15,000 link clicks

- Produced branding & design assets- Developed product mockups with Adobe Photoshop- Collaborated on branding for conscious consumers

- Assisted in directing marketing content at photoshoots - Edited raw photos into compelling, on-brand imagery - Updated website to optimize online shopping experience- Identified gaps in communication strategies around sustainable practices

- Grew an equestrian-lifestyle YouTube community to over 60k subscribers & 5 million video views with a partner- Filmed & edited long-form engaging video content- Collaborated & created content for 30+ brand partnerships

- Communicated with diverse customers to encourage sales- Solved customer service issues- Provided deep product knowledge

- Designed & executed a social media strategy & calendar- Increased brand awareness through engaging digital content & social media marketing- Photographed & edited all digital content with Adobe Lightroom and Photoshop