MARKETING TECHNOLOGYCreated workflows using HubSpot to automate email marketing campaigns and monitor web analytics, aiding in lead generation Created reporting dashboards using HubSpot to present key performance indicators (KPI) and other metrics to stakeholders I led IGA in its migration into cloud-based platforms, including training non-technical personnel and stakeholders to use SharePoint, effectively streamlining and managing access to file storage. Empowered and trained the Marketing Department to use Microsoft Teams and SmartSheet. Conducted generative research, allowing stakeholders to optimize consumer needs across retailer eCommerce websites, including integrating Google Analytics and Google Tag ManagerWEB and UX DESIGNDeveloped custom responsive web pages using modern web technologies, languages, and frameworks, including HTML 5, CSS 3, and JavaScript (JQuery)Wireframed, prototyped, and developed easy-to-use templates and modules in HubSpot, helping to increase Marketing Team efficacy to work directly in webpages.Collaborated with the Creative Team to develop visually appealing website contentDesigned ad campaigns for the IGA national brand and annual events

Developed the firm’s brand guidelines, helping to create a consistent design across internal and external communication Created business development templates using Adobe and Microsoft Suites, including for RFPs and in-house PowerPoint presentations Created a variety of print and digital marketing collateral using Adobe and Microsoft Suites, including video campaigns Managed the firm’s social media accounts, including posting firm news and announcements and monitoring analytics, helping to increase follower count and engagement

Developed a keen knowledge of merchandise to provide excellent customer service, effectively meeting monthly sales goals

As a graphic design intern I was responsible for executing a diverse range of projects such as recreating an annual report, photo editing, designing email templates, game day flyers, and other promotional advertisment.

As a Graphic Designer for Pink Stiletto Valet I worked alongside a team of designers assisting with the companies promotional and advertisement needs. The duties I preformed included creating graphics, branding, web design & development, photograph retouching, and administrating social media campaigns.

The duties of a Resident Assistant (RA) are to enforce the polices of the college and providing students living in dormitories with a clean, safe, and friendly environment. The duties of RA's are to log all disruptions on campus, execute mandatory checks of student quarters, assist and supervise campus events.