Isam Elobeid Email & Phone Number

Dubai, Ae

Function & main achievementsEstablish strategic marketing plans to achieve corporate objectives at a group & SBUs levelManage all inward/outward communication channels pertaining to El Nefeidi GroupBuild and enhance the Group’s brand identity and ensure appropriate reflection of the Group’s corporate image and valuesDirect and coordinate marketing strategies and activities of the subsidiaries by establishing a visible and energetic Group Marketing functionDevelop and execute comprehensive marketing plans and programAct as the spokesperson for the organization Present the group in governmental & diplomatic functionsMonitoring and supporting current Communication environments Implement and manage the customer relationship management systems and processes (CRM)Work closely with Project Managers and Account Managers on customer-specific projects at SBUs levelInteraction with customers to facilitate setup and troubleshoot of data communicationsManage troubleshooting communications hardware, software and configuration issuesResearch, analyses and monitor financial, technological & demographic factors to capitalize on market opportunities Develop Business opportunities in line with the organizations strategic objectives Develop and manage marketing operating budget Plan and oversee advertising and promotion activitiesEstablish international strategic marketing objectives

Function & main achievementsEstablish strategic marketing plans to achieve corporate objectives for products & services Develop and execute comprehensive marketing plans and programResearch, analyses and monitor financial, technological & demographic factors to capitalize on market opportunities Develop Business opportunities in line with the organizations strategic objectives Develop and manage marketing operating budget Plan and oversee advertising and promotion activitiesEstablish international strategic marketing objectives Projects identification and initiation Work as investors and customer front promoting KETS projects and managing investors expectationDraft contracts and close business deals Own and implement the Grand Sugar Plan (GSP)Working with Kenana group subsidiaries in business development & marketing projects Establish KETS expansion plan and satellite offices within Africa, Middle East & Asian markets.Managing KETS West Africa (Abuja – Nigeria) office operations and projects.

Function & main achievementsDefine, formulate & implement Marketing strategies & departmental KPIs Manage research department & define research master plan on annual basesManage the Geo Marketing activities & MTN Roll Out plan in Sudan (Projection plan, Roll out plan)Define & manage reporting & analysis for all MTN products portfolioProject manager for new products launch (Promotional campaigns, Dynamic Discount System – DDS & Others)Competitive Intelligence: Clear understanding of the competitor’s strengths & weaknesses through research & studies, providing expected scenarios/planDraft & implement department annual plan including sales & marketing targets (Marketing plan of 2009 rated one of the top three plans in 21 operations)

Function & main achievementsBuild clear process for research department Build clear process for Geo-Marketing activities (Projection plan, Roll out plan)Built the reporting & insights system for tracking KPIs performance Performed launch researches: Pricing – Customer value analysis – intentions Etc…Studies: commercial feasibility & revenue analysis for all launching products & services Competitive Intelligence: Clear understanding of the competitor’s strengths & weaknesses through research & studies, providing expected scenarios/planManaged marketing activities in other departments (Communication, Public relations & Products & Service)s

Function & main achievementsBuild clear process for research department Build clear process for Geo-Marketing activities (Projection plan, Roll out plan)Built the reporting & insights system for tracking KPIs performance

Function & main achievementsBuild clear process for Marketing department Build direct sales distribution networkBuild marketing & sales policy & procedureBuild target system & incentives for sales forceCustomer relation management culture & processes with help desk support The launch of Vitrac/ Hero jam products & Americana productsThe launch of Flytex campaign (Local insect killer)The launch of Dano powder milk & Buck chesses products

Function & main achievementsPart of the SIG team for the DAL Group Strategy formulation 2004 - 2007 Run the program of Strategic Master Project Planning for defined projectsManage & implement strategic marketing projects at the group level Manage & implement CRM project at group level

Bachelor Of Science (Honors), Agricultural Engineering, Faculty Agricultural Sciences

Bachelor Of Science (Honors), Agricultural Engineering, Faculty Agricultural Sciences