Isabella is Executive Director of Invest in Bogotá, the investment promotion agency for the city, a public-private partnership between the Bogota Chamber of Commerce and the Bogota City Government. She was an early promoter of the private equity industry in Colombia since 2008. Prior to joying Invest in Bogota, she was partner of MAS Equity Partners, a pioneer private equity fund manager in the Andean Region and previously she served as Executive Director of Colombian Association of Private Equity Funds in Colombia -- ColCapital -- since its inception.She has more than 18 years of experience in private equity and venture capital funds, entrepreneurship, investments and business structuring with firms like Endeavor –International High Impact Entrepreneurship Consultant Firm- as search and selection associate, Bancóldex –Colombian Developing Bank- as private equity and venture capital associate, Deceval – Colombian Central Securities Depository- as a new business developer executive and Davivienda –Colombian Commercial Bank- as junior trader. She was member of the boards of Pelpak, TGT Gamas and ColCapital and actually she serves as member of the board of Connect Bogota and the Colombian Chinese Chamber of Investment and Commerce. Also, Isabella is founder of WAI – Women in Alternative Investment, a network aimed at promoting, encouraging and empowering women within the Alternative Investments Industry.Industrial Engineering from Javeriana University, and received a Graduate Diploma (Specialization) in Economics from Andes University.