Isabel Perez Email & Phone Number

Madrid

☀Income budget strategy definition, including rent abatements and variable rent revenues ☀ Shopping Center yearly accounts and budget to be approved by Corporate and the Community of Owners. ☀ Leading the relationship with ca. 220 tenants, always in order to increase their sales and improve their brand development.☀ Company Representative for the legal proceedings and extrajudicial agreements.☀ Responsible for the management of the key indicators of the Center, and as member of the Board, to decide the actions to be taken and approved at the Monthly Meeting☀ Competition tracking and commercial mix analysis.☀I´ve lead the relationships with the Shopping Center main Anchors. ☀ Shopping Center visual image improvement: Budget and execution.☀ In charge for Institutional relationship, Shopping Centers events attendance and market role-players relationship. ☀ Collaboration in the annual Capex plan to be approved by Corporate and the Community of Owners. ☀ Responsible HR area: selection, recruitment, follow-up, training and implementation of company policy in this area. ☀ Developing targeted training seminars with HR for staff development and career enhancement.ACHIEVEMENTS: ►In the year 2004, as Responsible of Mainstreet Department, I improved the revenues company target by 20%. ► I improved the yearly Rent Abatement budget by 20% ► I reached extrajudicial agreements amounting to over 1.6 M EUR. Over these years I have achieved that tenants consider Madrid Xanadú as the Center with open communication, personal attention always helping brands to increase their business visibility and results.

Madrid - Shopping Center Las Rosas ( Foram Property )

As General Manager of " Las Rosas" shopping Center, reporting to Ségécé Senior Management and the property, Foram, I assumed the responsability of achieving the company objetives regarding affluences, revenues and expenses budget and to become the first Shopping Center customer choice through a first quality management and tenants mix.Responsibilities:☀ Coordination of Annual Income and Operating Budget, monitoring and Capex☀ Monthly Report and Follow-up meeting with the Property.☀ Brands analysis brands in cooperation with the Leasing Department , in order to achieve the best mix for the mall.☀ Developing win-win relationships with tenants, through a regular, transparent and fluid communication.☀ Coordination and monitoring of the areas of operations, leasing and marketing.☀ SWOT analysis and marketing plan in the areas of communication, actions, exhibitions, events and co-marketing.☀ Competition follow-up. ☀ Annual Meeting of the Owners - Approval of annual accounts.☀ Competition and tendering of security and cleaning contracts and negotiating with all external suppliers.Results achieved:► Closing results 2002: Positive in all ratios (visitors, sales, occupancy and expenses, including an increase in common areas revenues by+ 31%.

Madrid

►Feb99-July00 - Building & Interiors ManagerMission : Unify the store concept and achieve comparable and affordable building ratios.• Development, execution and economic control of all new projects and refurbishments. • Presentation to the Board of Directors the results of projects carried out and future projects.►May94-Jan99 -Store Manager – Leganés and Montigalá (Barcelona).Mission : Achieve company goals in terms of sales, branding and budget.• Pre-opening tasks :construction follow up, logistic, IT, staff selection process, training, hiring, visual merchandising, etc.• Achieve the yearly plan : Collection content, rotation and stock control, competitors follow-up, Customer attention and TQM, HHRR Profit and Losses account.►Sept87-May94 -Executive Board Manager.Mission: Provide the executives with the business knowledge and coherent compensation package, improving their career and company results. Retaining the company talent. Achieve measurable savings, ensuring quality of the training programs developed.Directly reporting to the General Director of the Committee and President of the C.C.• Compensation Policies and social benefits of the company´s executives Management.• Executives training programs coordination, follow up, performance appraisals analysis and trainees coaching.• All related functions to collaborate and support the Executive Committee: Company Policy communication to responsible positions.• Manager of the Foundation"Porticus", belonging to the Group.►Jul 83-Sep 87- Impex Responsible.Mission : Achieve the goal in a good time a appropriate manner.• Procedures responsible, quota negotiations, transport coordination, freight and shipping negotiations, follow-up, clearance and distribution.►July 00 – Dec 01 -TICKAWAY ESPAÑA, S.L. (C&A Group) -Country Manager• RE Market research for the implementation of “Fossil” stores in prime locations • Cooperation with Central Marketing Department in United Estates.• ROI analysis.

Madrid

In my short time as General Manager at Jones Lang Lasalle, I carried out the approval of the annual accounts of two Shopping Centers, and the opening of the Milenium Mall in Majadahonda.The experience of Millennium Shopping Center was very valuable for me to acquire the experience and know-how required for the opening of Madrid Xanadú Shopping Center.

Economic Sciences

Curso De Exportación: Integración Mercado Común, Exportación - Importación