Ignacio Sarroca Email & Phone Number

Flagship projects: 1) Kosmos Stargazing Resort & SPA, Denver, Colorado, USA (Real estate holding company present in Florida, Denver and New York): • Aligning teams, strategy design, brand storytelling, corporate discourse and deployment in the different markets of interest for the 4 companies of the real estate holding company (TZG, Own A Piece Of Colorado (OAPOC), Kosmos Stargazing Resort and Naturalia).• Plan and design the communications strategy in the USA for the 4 real estate holding companies.• Established PR in EMEA (Spain) and LatAm markets with agencies, media and key stakeholders for the holding company. Achieved more than 40 appearances in target media.2) Oxford MeasurEd, United Kingdom, UK (Education Consultant for EMEA):• Brand creation and design, corporate story alignment, buyer persona profiling and digital channel strategy.•Marketing and communications consultancy, including execution of digital strategy on LinkedIn, Meta (Instagram/Facebook) and TIkTok.

Remote

Lecturer in courses related to advertising, marketing, design and communication including:• Introduction to Advertising• Design and Trends• Digital Advertising• Social Media Advertising• Social Media Planning• Consumer Psychology and Behaviour

Latam & Emea

• Lead multidisciplinary teams focused on creating, positioning, and building brand value from more 30 clients and 10 different industries.• 8+ years Growth Marketer: Building, optimizing and scaling Paid Social (Meta, Youtube, TikTok, etc) and Ad Creatives.• Strategizing and collaborating across functions and timezones.

Provincia De Santiago, Chile - Latam

• Build Sodexo’s brand positioning among its more than 30 internal and external stakeholders, covering 5 different sectors.• Lead internal teams and agencies to implement the company’s communications strategy.• Coordinate 4 agencies with different specialties (PR, advertising, audiovisual and digital).• Build and strengthen relationships with key stakeholders for the company, including executives, creatives, public sector, NGO and media.• Develop, evaluate and execute global and local communication for more than 10 countries in the region. • Manage the relationship with media and internal areas to successfully overcome crisis situations, enabling the operational continuity of the business.

Los Tribunales 1289, Vitacura, Santiago, Chile

• Lead and create the digital communication area, establishing KPI’s and developing digital marketing strategies: SEO, SEM, eCommerce, branded content, inbound and UX, Social Listening, among others. • Coordinate the launching of new products or services through the relationship with media and counterparts of clients or companies.• Create innovative content from the benchmark of trends in social networks, competitors and industry of each client. • Ensure the acquisition of high value accounts by preparing captivating proposals and effective solutions according to diagnosis of each prospect’s needs. • Develop online and offline positioning strategies, crisis management, legislative monitoring and stakeholder relations for companies such as Equifax, ADT, Arthur J. Gallagher, Grupo Nialem, Red Bull, DirecTV, Huawei, Arkavia Networks, Universidad de Santiago de Chile (Usach), Universidad SEK Chile (USEK), Duoc UC, ASACH, Consejo para la Transparencia, Red de Alimentos, MP Valorus, among others.

Los Tribunales 1289, Vitacura, Santiago, Chile

•Development of online and offline positioning strategies, digital marketing, crisis management and relationship with stakeholders for companies such as Equifax, ADT, Arkavia Networks, Arthur J. Gallagher, DirecTV, Huawei, Universidad de Santiago de Chile (Usach), Universidad SEK Chile (USEK), Consejo para la Transparencia (CPLT), ASACH, MP Valorus, Nanotec, Grupo Nialem, Honorato Delaveau Lawyers, G&G Architects, BL Architects, Inmobiliaria Reibe, +8000 outdoor, App Canje Inmobiliario and Fundación Cuida Futuro, among others.

Av. Kennedy 9070, Las Condes

• After my internship, I continued working in the tv production for the programs Toc Show, Algo Personal and Qué Pachó. • Create and manage the 5 social networks of the production company, developing communication strategies as well as application and measurement methodologies for each of them (Youtube, Facebook, Instagram, Snapchat y Twitter). • Create new channels and strategies to disseminate and monetize the audiovisual content of the program, managing to generate sufficient funding to sustain the area. • Development of marketing content, inaugurating the initiative of audiovisual capsules of highlights and press releases.• Analyze and report the results of marketing campaigns and social networks, optimizing the profitability of the area.

Av. Kennedy 9070, Las Condes

• Internship at Goa Films for the programs Toc Show, Algo Personal and Qué Pachó of UCV TV (TV+)

Av Libertador Bernardo O'Higgins 1371, Santiago, Región Metropolitana

• Internship in Ministry of Education of Chile (Mineduc)

Master In Advertising Management, Public Relations, Advertising And Applied Communication, 8.7 / 10

• In partnership with Wunderman Thompson of the WPP Group. • Amazon, Mazda, Mahou, Caixa Bank, Asisa, La Once, Alcampo, Campofrío.

Master'S In Strategic Management Of Communications, Marketing | Corporate Communication | Branding | Advertising, A - Two Votes Of Distinction

• Degree Project: Movistar Chile and possible scenarios before the arrival of 5G. • More in-depth diagnostic methodology: Oxford's.

Journalist, Specializing In Strategic Communication And Bachelor'S Degree In Social Communication., Jornalism, A - Two Votes Of Distinction

Activities and Societies: 2014 -2015: Vice President of CECOM Universidad de los Andes. 2013 -2014: Vocal Sports CECOM Universidad de los.

Online Master In Artificial Intelligence And Innovation, Artificial Intelligence

•Prompt Engineering / Prompt Engineer •A collaboration between Microsoft and Founderz. *It is not a master's degree as it does not grant.

Diploma In Social Networks And Digital Communication, Digital Communication And Multimedia Content, 6.5 (A)

• Good theoretical and practical learning in the development of 2.0 communication strategies, both tactical and operational. • Knowledge.

International Congress On Neurocommunication And Neuromarketing, Neurocommunication And Neuromarketing, 10 (A+)

Summer Course: Digital Marketing For A Communicative Environment, Digital Marketing, 6.5 (A)

• Digital strategy, internal benchmarks with Analytics and digital understanding of the brand. • Application of internal and external.

Summer Course: New Trends In Strategic Communication, Corporate Communication, 6.5 (A)

• Planning of corporate communication strategies based on actions that respond to the latest trends in strategic communication. •.

Advanced Public Speaking Program, Oral Communication And Rhetoric, A

• i-STAR-i & Emoyi Model • Congruence Model • Facial Expressions • Body Language and Voice • Spontaneous Speeches • Charisma in 3 axes.

Certification: Professional Use Of Linkedin For Marketing And Sales (Social Selling), Linkedin - Social Media - Social Selling, 7.0 (A+)

• Corporate B2B sales methodology to transform the process by incorporating Linkedin. The promise is a 20% increase in sales productivity.

Online Investment Course, Investments & Stock Market, 7.0 (A+)

• Introduction to the principles for building a profitable investment portfolio. • Types of investment funds and selection tools according.

Stock Exchange And Financial Markets Course, Financial Markets & Stock Exchange, 7.0 (A+)

Education record

Tercero Básico - IV Medio

Education record