A natural born entrepreneur, I built a career over 20 years in the corporate marketing communications and made my mark as one of the the Philippine's digital marketing and e-commerce pioneers. I'm now expanding the largest flower company in the Philippines, which is family-owned of over 30 years, from Asia to Canada and the United States, leveraging technology, logistics and supply-chain innovations.I have founded and co-founded 5 businesses in the floral, hospitality, e-commerce and digital marketing industries. I play a pivotal role as the key driver in leading strategies, forging partnerships, securing sponsors, expanding teams, and cultivating extensive business portfolios. Acknowledged for introducing and seamlessly blending groundbreaking concepts, I harness inherent creativity and ingenuity to strategize, conceptualize, and seamlessly integrate designs and initiatives, all while staying attuned to market trends and cost-effective approaches. I provide impactful leadership across departments, nurturing team environments firmly grounded in fundamental principles of staff development, quality management, and customer satisfaction.
National Capital Region, Philippines Propesyunal Na Profile
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NcrNational Capital Region, Philippines Propesyunal Na ProfileValenzuela, Ncr, Ph
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Chief Executive OfficerDesigner Blooms / Db&Co Jan 2022 - PresentAs the CEO of Designer Blooms, I am at the forefront of revolutionizing the floral industry through cutting-edge technology and global expansion strategies. My passion lies in leveraging innovation to bring the beauty of flowers to every corner of the world, connecting people through the language of blossoms.Chief Executive OfficerDesigner Blooms Inc, 2020 - Present*Leading a dynamic team in developing and implementing tech-driven solutions for the floral industry.Orchestrating global expansion strategies, establishing our presence in [X] countries and counting.Driving innovation in floral design through the integration of advanced technologies.
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Founder & CeoThrive Business Consulting Jul 2020 - PresentAs a start-up consulting group, Thrive digitally enables business desiring to expand to e-commerce, mobile and online selling platforms. With experts in performance marketing, business consulting and content marketing, Thrive grows businesses by converting today's consumer.
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Chief Marketing OfficerBeam Aug 2021 - Jan 2022Beam offers businesses tools to quickly & easily create professional, branded live video. Integrating seamlessly with web conferencing platforms, it enables brand design & video content creation used to broadcast presentations, town halls, product videos, AGMs, investor relations, interviews, panel discussions and more.Beam helps businesses on their journey to net-zero carbon emissions by measuring the carbon saved by reducing their business travel.
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Vice President MarketingDesigner Blooms Jan 2017 - Jan 2022 -
Managing Partner And ConsultantOgilvy May 2017 - Sep 2019New York, Ny, UsSteering committee, change management and implementation of new organizational structure. Lead e-commerce and customer engagement vertical, driving growth for Clients and Ogilvy.Key clients include Coca-cola APAC (11 country social hub center), Nestle, Mondelez. -
Managing DirectorOgilvy Jan 2014 - May 2017New York, Ny, UsLed strategic direction and operations of the OgilvyOne business responsible for digital, social, customer engagement and e-commerce. Achieved double digit growth in revenue and maintained high profitability consistently as MD. Grew team from 20 to 80 people servicing over 20 Clients.Key clients include KFC (Yum Global), Nestle, Unilever, NBA, L'Oreal, Mondelez. -
General ManagerOgilvy Jun 2012 - Dec 2013New York, Ny, UsAs General Manager of OgilvyOne Philippines, Isa leads a team of passionate digital and CRM practitioners to deliver strategic, creative and inspired work to Clients. Isa’s experience in delivering loyalty-driving solutions stem from her own loyalty to Ogilvy, having been with the company nearly ten years. With a diverse background in business and being true digital native, Isa’s led innovation and delivery of remarkable work for iconic brands such as Nike, Coca-Cola, Nestle, KFC, Unilever, Motorola and Globe Telecom. Aside from rocking the digital marketing scene, Isa plays bass for Taken By Cars, the first Filipino band to represent the country at SXSW, Austin Texas, in 2012. -
Director Of Client ServiceOgilvy 2010 - May 2012New York, Ny, UsResponsible for managing all Client's businesses, driving the output creative and effective work while growing the OgilvyOne porfolio. -
Business DirectorOgilvy 2008 - 2010New York, Ny, UsDirectly handled the the digital marketing and account management for:NikeMotorolaUnileverKimberly ClarkHSBC -
Account ManagerOgilvy Jul 2004 - Jan 2008New York, Ny, Us -
Digital ConsultantNeo@Ogilvy 2006 - 2008New York, Ny, UsPioneered digital media strategy, planning, buying and search engine marketing in the Philippines through NEO@Ogilvy, the digital performance arm of the Ogilvy group.
Luisa Sicam Education Details
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London Metropolitan UniversityMarketing -
Ateneo De Manila UniversityManagement
Frequently Asked Questions about Luisa Sicam
What company does Luisa Sicam work for?
Luisa Sicam works for National Capital Region, Philippines Propesyunal Na Profile
What is Luisa Sicam's role at the current company?
Luisa Sicam's current role is NCR.
What schools did Luisa Sicam attend?
Luisa Sicam attended London Metropolitan University, Ateneo De Manila University.
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