• Acts as social media community manager for multiple brands, across social channels (Facebook, Twitter, and sometimes Pinterest and Instagram)• Engages with consumers through social media marketing channels to achieve positive interactions with and recommendations for our products• Develops content for monthly social media calendars for various brands across different social channels, and coordinates approvals with Legal, Brand as necessary• Contributes to the implementation of any new functionality or enhancements to social networks and assures consistent brand presence and reputation• Assists in analyzing the performance of social marketing programs by reviewing campaign results, and gathers insights from those results to optimize interactions with consumers• knows the latest social marketing developments, monitors competitive landscape and consumer behaviors in order to understand current and future trends• Analyze competitor social media activity and provide ongoing overview of the competitive landscape• Effectively manage social media measurement tools and provide expertise on leveraging them to the fullest potential