Isabella Ayub Dos Santos
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Isabella Ayub Dos Santos Email & Phone Number

Strategy Director at AlmapBBDO
Location: São Paulo, Brazil, Brazil 11 work roles 5 schools
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✓ Verified May 2026 3 data sources Profile completeness 86%

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Current company
Role
Strategy Director
Location
São Paulo, Brazil, Brazil
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Who is Isabella Ayub Dos Santos? Overview

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Quick answer

Isabella Ayub Dos Santos is listed as Strategy Director at AlmapBBDO, a company with 822 employees, based in São Paulo, Brazil, Brazil. AeroLeads shows a matched LinkedIn profile for Isabella Ayub Dos Santos.

Isabella Ayub Dos Santos previously worked as Strategy Director at Vml and Strategy Director at Wunderman Thompson. Isabella Ayub Dos Santos holds Master'S Degree, Digital Media from Celsa - Ecole Des Hautes Études En Sciences De L'Information Et De La Communication.

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AlmapBBDO

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Profile bio

About Isabella Ayub Dos Santos

I’m an experienced Brand Strategist with a deep passion for working at the crossroads of culture and communication. I hold a BA in Journalism from Faculdade Cásper Líbero (São Paulo) and a post-graduate degree in Consumer Sciences from ESPM (São Paulo). Over the past decade, I’ve honed my skills in brand strategy at leading advertising agencies.With a hybrid background, I bring investigative rigor, analytical thinking, and storytelling—skills rooted in my Journalism training—into the Strategy work. I’ve had the privilege of helping shape the cultural presence of brands such as VIVO, Budweiser, The Coca-Cola Company, YouTube, and NIVEA across different markets (Brazil, Latin America, Global).In 2022, I took a post-pandemic sabbatical to pursue a master’s degree in Digital Media at Sorbonne Université (CELSA), supported by a scholarship from the French Embassy in Brazil. During this time, I also worked as a Brand Strategist at BETC Paris.Currently based in São Paulo, I serve as Strategy Director at VML.

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Isabella Ayub Dos Santos's current company

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AlmapBBDO
Almapbbdo
Strategy Director
São Paulo, Brazil
Employees
822
AeroLeads page
11 roles

Isabella Ayub Dos Santos work experience

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Strategy Director

São Paulo, Brazil

Strategy Director

Current
Vml

São Paulo, Brasil

Clients: The Coca Cola Company, Nestlé

Jan 2024 - Present

Strategy Director

São Paulo, Brasil

Clients: The Coca Cola Company, Nestlé

Nov 2023 - Jan 2024

Brand Strategist

Paris, Ilha De França, França

Feb 2023 - Sep 2023

Senior Strategy Manager

Clients: Google/YoutubeNetflix, Partnership MarketingMy role is leading the development of the strategic planning for brand partnerships with Netflix agency-side, finding the strategic spark that connects iconic brands to Netflix's content that will result in campaigns with cultural impact. I was also the Strategy lead for the Youtube account at.

Apr 2021 - Sep 2022

Strategy Manager

São Paulo, Brazil

Client: NIVEA Brazil and Latin AmericaI was responsible for conducting the strategic planning for NIVEA’s main campaigns in Brazil and Latin America. My role involved defining the strategic direction for campaigns, doing target research, writing creative briefs, doing client presentations in both Portuguese and English, conducting surveys, etc.

Jan 2020 - Apr 2021

Strategy Supervisor

Clients: 2018-2020: VIVO/Movistar 2017-2018: Budweiser, 99, Mitsubishi, Braskem, UOL/Pagseguro Prizes: Cannes Lions Print GP Budweiser "Tagwords" (2018) Effie Awards Shortlist Vivo "Tem hora pra tudo" (2019) Effie Awards Shortlist Vivo "My Game My Name" (2019)I worked closely with the Strategy Director developing the strategic planning for campaigns and.

Feb 2017 - Jan 2020

Jr. Planner

As an assistant, I gave support to the team in the development of strategic planning by doing competitor analysis, interviewing experts, doing benchmarks and desk research, etc.

Mar 2016 - Feb 2017

Strategy Assistant

São Paulo E Região, Brasil

Clients: Canon, Toyota, Sazón

Sep 2014 - Feb 2016

Account Assistant

- Responsible for coordinating Aggreko’s communication activities within Brazil, Peru, Argentina and Chile. Support in the elaboration of the strategic PR Plan for Aggreko in Latin America.- Responsible for Ogilvy PR’s social media strategy- Support in the elaboration of strategic PR Plans for clients proposals- Punctual jobs for clients such as Coca-Cola.

Mar 2013 - Sep 2014

Reporter Intern

São Paulo E Região, Brasil

Research, interviews and writing stories for the Culture, Society and Ideas sections of ÉPOCA weekly magazine (Brazil’s second biggest news magazine).

Jan 2012 - Dec 2012
Team & coworkers

Colleagues at AlmapBBDO

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5 education records

Isabella Ayub Dos Santos education

Mba Ciências Do Consumo Aplicadas

Activities and Societies: Trabalhos de conclusão de curso: "COMIDA NA TV : A influência de programas culinários no comportamento do.

FAQ

Frequently asked questions about Isabella Ayub Dos Santos

Quick answers generated from the profile data available on this page.

What company does Isabella Ayub Dos Santos work for?

Isabella Ayub Dos Santos works for AlmapBBDO.

What is Isabella Ayub Dos Santos's role at AlmapBBDO?

Isabella Ayub Dos Santos is listed as Strategy Director at AlmapBBDO.

Where is Isabella Ayub Dos Santos based?

Isabella Ayub Dos Santos is based in São Paulo, Brazil, Brazil while working with AlmapBBDO.

What companies has Isabella Ayub Dos Santos worked for?

Isabella Ayub Dos Santos has worked for Almapbbdo, Vml, Wunderman Thompson, Betc, and Media.Monks.

Who are Isabella Ayub Dos Santos's colleagues at AlmapBBDO?

Isabella Ayub Dos Santos's colleagues at AlmapBBDO include Larissa Ferreira, Mariana Franca, Gabriel Chaves, Bruno Leite, and Caroline Rocha Lessa.

How can I contact Isabella Ayub Dos Santos?

You can use AeroLeads to view verified contact signals for Isabella Ayub Dos Santos at AlmapBBDO, including work email, phone, and LinkedIn data when available.

What schools did Isabella Ayub Dos Santos attend?

Isabella Ayub Dos Santos holds Master'S Degree, Digital Media from Celsa - Ecole Des Hautes Études En Sciences De L'Information Et De La Communication.

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