Isfa S. Email & Phone Number

New York, Ny, Us

Product marketing. Psychology discipline.

Portland, Or, Us

Portland, Or, Us

Grows awareness and adoption of OHM courseware (quantitative science courses) across Higher Education institutions in the United States through deep knowledge of the product and market.Maintains an expertise knowledge level on the course areas OHM is available for and the target profile of those customers.Understands and continues to research the competitive landscape to maintain expertise on competition.Develops a quarterly marketing plan for quantitative courses within OHM including key activities and budgets to support existing customers and drive new adoptions.Manages and grows advocates within the quantitative science courses who use OHM. Identifies and executes event strategy for in-person or virtual events, to raise awareness in key audiences. Assess the effectiveness of marketing programs on an ongoing basis, and continuously implements required changes.

Portland, Or, Us

Developed and implemented pipeline generation, acceleration strategies and tactics jointly with sales for specific, targeted accounts and contacts. Designed & executed 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments. Developed and maintained comprehensive account profiles and target personas; oversaw a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.

Boston, Massachusetts, Us

Manages social media across Facebook, Instagram, Twitter, and LinkedIn. Conducts research across Lead411, Rocket Reach, and other lead generation systems to enhance database of targeted customers.Manages chatbot system optimization alongside SEO practices through HubSpot, Drift, and Gamalon.Assists Director of Marketing in managing email campaigns, trade shows, website design, copywriting, competitive analysis, analyst relations, SEM, etc.

Boston, Massachusetts, Us

Managed key SaaS clients & their individual budgets, interfacing with sales & marketing teams at PlantFusion, So Good So You, Onnit, & Frye for an average of 3-5 times ROI.Supervised & motivated a field team of 100 - 200 brand ambassadors in retail stores across North America. Identified marketing opportunities in-store and developed real-time action plans for brands.

Boston, Massachusetts, Us

Executed a 42% sales lift for Vega in 2,000 store locations across North America through brand awareness using 200 plus brand reps & analytics.Recruited, onboarded, trained, supported & mentored a team of 100 - 200 remote Brand Representatives for Vega.Identified Brand Representative reporting errors, in-store issues, & partnered with Vega to streamline a solution. Developed & executed real-time Brand Representative action plans to drive KPI improvements for Vega in stores.

Hamden, Connecticut, Us

Key responsibilities are to manage the services at the front desk of the York Hill Residential Life suite. These services include informative phone calls from residents, lockout procedures, & directing residents to correct information.

Hamden, Connecticut, Us

The Orientation programs motive is to transition future Bobcats into the Quinnipiac community. Worked as a university ambassador with a diverse staff to welcome & mentor new students through leadership skills.

Hamden, Connecticut, Us

Key responsibilities were to conduct public polling surveys strictly according to protocol on the telephone with the general public.