SEO Specialist and Marketer at Port Phillip Publishing, providing data driven, innovative SEO strategy (Technical & Creative)

SEO & SEM Specialist at 20 80 Solutions, focused on the health & medical industry. Helping doctors & practice owners do better business using innovative SEO & SEM strategies.

• Analysing business structure to identify core processes and key procedures to plan required functionality and propose improvements to current systems.• Business Analysis, System requirements elicitation, documentation and validation.• Liaising with key stakeholders - Communicating with clients to understand their needs, establishing and maintaining client relations.• Search engine optimization for client websites to achieve higher search rankings in Google (backend SEO, blogging, social media marketing)• Plan and prepare online marketing strategies (includes Google Ad-Words management, studying search trends and website analytics, email marketing)• Planning database architecture, MySQL querying and database design.• Assist in preparing requirements specifications for developers.• Overseeing development of proposed solutions, validating development as per system specifications and SDLC (Use of Agile development methodologies to manage projects)• Application, website testing and quality control (preparation and use of test cases)• Prepare user documentation for developed applications as well as providing reliable support• Working with content management systems and CRMs, (providing troubleshooting)